Ellie Travica 
When we think about branding, our mind often goes to a pretty business logo and signage, along with the overall aesthetic of a business. While this does make up a part of your brand, in essence, a brand is so much more. There are so many things to consider when developing a brand strategy. Often … Read more
Many of us have different thoughts that come to mind when we hear the word “troll”. For some, it’s the story of the “Three Billy Goats Gruff and the Troll under the bridge”, for others it’s the small gremlin-like creatures with a lot of hair that we used to play with as kids. In today’s … Read more
Last week, we brought you the news that Facebook had banned Australians from viewing and sharing news in their Facebook feeds. This Facebook news ban caused many pages that provide crucial information like the CFA and Queensland Health to have their pages blocked. This action was Facebook’s response to the Australian Government’s media bargaining laws. … Read more
2020 was certainly an interesting year, to say the least (and has unfortunately carried over to 2021!) While the pandemic raged on, people started running out of things to do, and as we went into lockdown around the globe, the social media tech-heads put their brains together to come up with some new social media … Read more
This morning has been one heck of a ride, with Facebook blocking Australians from accessing news in their Facebook feeds under the proposed Australian Government Media Bargaining law. Essentially, this means that Australians are no longer able to see news from publisher’s pages, including big news organisations. Facebook has come out saying that they “made … Read more
Whether you pronounce it ‘GIF’ or ‘JIF’, we’re almost certain that you’ve used these fun little animations at least once in your life! But did you know that you can actually create custom GIFs, specific to your brand? Let’s dumb it down a bit Before we get too ahead of ourselves, we should probably explain … Read more
Like a lot of American traditions, Black Friday has (over the years) caught on within the Australian retail scene, promising bargain buys that you’ll never be able to get again!! They’re always limited in edition, while stocks last or never seen before discounts. Are they really though? One study showed that 60% of all items … Read more
Remember the Yellow pages? That big, chunky book that you got delivered every year without asking, only for it to be used as a spider squasher or a step to get the chocolate off the top shelf? Well, it still exists! Much like everything though, it now exists in an online capacity, and every year … Read more
In 2020, social media giant Instagram launched their ‘Reels’ section – an in-app competitive feature to TikTok which allows you to upload short-form video content. When used strategically, Reels can be another great way businesses can boost brand reach and exposure. So how should you go about using it and what exactly should you post? … Read more