Establishing yourself as an industry thought leader has become more important than ever to stand out from the crowd. Being recognised as an expert in your field helps build your brand and presents new opportunities for professional growth. One effective
While everyone can write, not everyone can write well. Today, social media dominates and influences most of our lives – with everything from who we follow to what we purchase. Keeping up to date with latest trends and features means
In today’s digital age, blog writing is a key tool in any business’s tool belt. Not only does it give you a platform to share your ideas, but it also allows you to educate your audience about your product or
In the business world, social proofing your reputation can have a significant impact on boosting your sales. As a society, we are heavily influenced by what others think – it’s part of the reason why influencer marketing is thriving! We
Your brand reputation is much more than answering a few Google reviews here and there. From the words you use in your copy to the logo you use, your brand reputation is everything, and once it’s tarnished, it’s hard to
Your editorial style guide is crucial to the communications side of your business. When it comes to implementing your editorial style guide, it’s crucial that everyone adheres to the style guide, your communications are consistent, and you know everyone is
Have you ever heard the saying, ‘sticks and stones may break my bones, but words can never hurt me?’ Well, we’ll have to agree to disagree here. Words can cause feelings of pain and loneliness – even without meaning to.
Capturing your customer’s attention with compelling copy is an art and a skill that can be honed and practised over time. But finding your way with words and wowing with wisdom and wit can be the difference between a sale
OPINION PIECE Bean bags, belly laughs and Benedict Cumberbatch cutouts. These were only some of the things present at CopyCon 2022, run by Kate Toon’s The Clever Copywriting School. But aside from the free lunchtime massages, designated ‘chill out’ zone,
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