Author: Ellie Travica

The Role of Online Reviews

Your reputation is the most important thing when it comes to your business. There’s no point in having a great branding strategy if your company has a reputation for poor customer service or a bunch of negative online reviews. Just

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Why You Should Welcome Negative Reviews

Let’s face it – no business crosses their fingers when checking their Google Reviews or social media comments in the hope of a negative review. And whilst positive reviews are a win for your company, it’s unrealistic to expect them

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Earth Day: Investing in Our Planet

“For Earth Day 2022, we need to act (boldly), innovate (broadly), and implement (equitably). It’s going to take all of us. All in. Businesses, governments, and citizens — everyone accounted for, and everyone accountable. A partnership for the planet.” This is the opening statement on the homepage

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eDM Marketing

eDM Marketing: How to Write a Killer eDM

eDM marketing – or Electronic Direct Mail marketing – are the countless emails that fill your inbox each day. Whether it’s the latest sale at your favourite store or a weekly update from that company you somehow accidentally signed up

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