Capturing your customer’s attention with compelling copy is an art and a skill that can be honed and practised over time. But finding your way with words and wowing with wisdom and wit can be the difference between a sale
OPINION PIECE Bean bags, belly laughs and Benedict Cumberbatch cutouts. These were only some of the things present at CopyCon 2022, run by Kate Toon’s The Clever Copywriting School. But aside from the free lunchtime massages, designated ‘chill out’ zone,
A picture might tell a thousand words, but a thousand words can paint a damn good picture, too! The power of words is apparent in every piece of copy you write for your website. Good copywriting can create conversions –
When you think about your favourite brands, who springs to mind? Is it the local coffee shop on the corner, or perhaps a little boutique store in the next suburb? Now, consider why you love it. Chances are they’ve nailed
We’ve said it a hundred times before, but we’ll say it again – your brand is SO much more than your logo. All the best brands we love have comprehensive branding strategies that have allowed them to grow into the
Your reputation is the most important thing when it comes to your business. There’s no point in having a great branding strategy if your company has a reputation for poor customer service or a bunch of negative online reviews. Just
Let’s face it – no business crosses their fingers when checking their Google Reviews or social media comments in the hope of a negative review. And whilst positive reviews are a win for your company, it’s unrealistic to expect them
“For Earth Day 2022, we need to act (boldly), innovate (broadly), and implement (equitably). It’s going to take all of us. All in. Businesses, governments, and citizens — everyone accounted for, and everyone accountable. A partnership for the planet.” This is the opening statement on the homepage
From a global pandemic to unpredictable weather, the world has had its fair share of tragedies over the past few years. However, bad things tend to come in threes. Almost two weeks ago now, devastation hit Ukraine when Vladimir Putin
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