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Why You Should Invest in Your Brand’s Reputation

Jeff Bezos, Executive Chairman of Amazon, put it well when he said, “A brand for a company is like a reputation for a person. You earn your reputation by trying to do the hard things well.” Essentially, you can’t just have a great looking logo or develop ­­inspirational values for your business and as a … Read more

The Role of Online Reviews

Your reputation is the most important thing when it comes to your business. There’s no point in having a great branding strategy if your company has a reputation for poor customer service or a bunch of negative online reviews. Just like there’s no point in investing money in advertising your product or service offering if … Read more

3 Steps to Protect Your Brand Online

It can become quite an overwhelming concept when you think about ensuring your brand is protected online. This is because the digital space is limitless, with multiple websites and pages spanning across the ether. We have created a go-to list for you to combat this, which covers three steps to ensure your brand is protected … Read more

Why You Should Welcome Negative Reviews

Let’s face it – no business crosses their fingers when checking their Google Reviews or social media comments in the hope of a negative review. And whilst positive reviews are a win for your company, it’s unrealistic to expect them all the time. Negative reviews don’t always mean your reputation is damaged – in fact, … Read more

The Importance of Online Reputation Management

Online reputation

When it comes to business, there is nothing more important than building and protecting your brand’s reputation. In most industries, people tend to search for a business online or ask for a recommendation from a friend. In both instances, people often have a quick scan of the suggested business’ online presence. If you find a … Read more

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