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Why Your Social Media Captions Shouldn’t Be Overlooked

While everyone can write, not everyone can write well. Today, social media dominates and influences most of our lives – with everything from who we follow to what we purchase. Keeping up to date with latest trends and features means that businesses can curate a post that entices the reader to purchase their product or … Read more

5 Things I Learnt at CopyCon (and Why Bean Bags Should be at Every Conference!)

ORA_Blog-Header_CopyCon

OPINION PIECE Bean bags, belly laughs and Benedict Cumberbatch cutouts. These were only some of the things present at CopyCon 2022, run by Kate Toon’s The Clever Copywriting School. But aside from the free lunchtime massages, designated ‘chill out’ zone, and mountain loads of delicious food was a wealth of knowledge delivered by 18 fantastic … Read more

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