When you work in branding, you often ponder brand choice and why people choose one over another. Is it the price? How about the perceived quality or reputation of the product? Or is it because someone else told you about the brand? It’s easy to feel lost in an array of brands to choose from … Read more
If you’ve been keeping up with our blogs, as much as I do the Kardashians, you would know by now that we’ve been really into talking about what branding is and why it plays such a vital part in a business’ growth and reputation. As you have been reading, you may have been asking yourself … Read more
It’s true, an up-to-date and consistent brand identity could be the difference between a customer choosing you over a competitor. According to a survey by Lucidpress and Demand Metric, consistently presented brands are 3-4 times more likely to enjoy excellent brand visibility than those with an inconsistent brand presentation. A consistent brand builds recognition and … Read more
You’ve probably heard the phrase ‘consistency is key’ when it comes to branding, but have you ever really considered why it’s so important? Quite often, an ad will come on TV or the radio and I instantly know what brand the ad is for before the logo appears, or the name is announced. I’m sure … Read more
So, you’re starting out in business and probably eager to dive straight into coming up with a name and designing a logo. You might have even started setting up your website and socials. It’s all very exciting, but rushing into all of this before defining your purpose, could cost you more time and money down … Read more
Branding, brand strategy and brand identity – we’re sure you’ve heard these words flying around before and while they do sound like fancy buzz words, they actually have more substance and meaning. When you think of building a brand, your mind usually goes straight to the tangible things like a kick-ass logo or super fun … Read more
Branding is the foundation of any business, although a logo is important, a great brand goes above and beyond its logo. Great branding depicts the overall message that a business wants to portray and this can be represented through a variety of different visual elements. That’s where a brand style guide comes into play… What … Read more
We acknowledge the Bunurong/Boon Wurrung People, the traditional custodians of the land on which we live and work. We pay our respect to their Elders past, present and emerging, and extend that respect to all Aboriginal and Torres Strait Islander peoples. We are committed to moving towards justice, truth, equality and liberation for First Nations people and are proud advocates of Pay The Rent.
Build, nurture and evolve your brand with our actionable tips and insights delivered straight to your inbox.
