Point of difference

Why Your Point of Difference is so Important

Are you starting a new business? Or perhaps your current business is going through a rebrand? Congratulations! – you’ve got an exciting time ahead (by the way, we know a great creative comms agency that can help you out!). When

Read More
customer retention

Attention! Let’s talk Customer Retention!

If you’re a business owner, we’re sure you would have considered customer retention strategies and asked yourself, “how do I keep my customer’s coming back for more once I have sold them a product or service?”. On the same note,

Read More
Keyword* People are part of your brand

Why Your People are a Part of Your Brand

When we think about branding, our mind often goes to a pretty business logo and signage, along with the overall aesthetic of a business. While this does make up a part of your brand, in essence, a brand is so

Read More
Online trolls

Online Trolls and How to Manage Them

Many of us have different thoughts that come to mind when we hear the word “troll”. For some, it’s the story of the “Three Billy Goats Gruff and the Troll under the bridge”, for others it’s the small gremlin-like creatures

Read More

Join the Oraco Passage

Build, nurture and evolve your brand with our actionable tips and insights delivered straight to your inbox.