Category: Public Relations

Why Negative Comments May Not be a Bad Thing

No one likes receiving negative comments or reviews. Unfortunately, negative comments are often out of your control and can occur at any time. But negative comments online provide your business with an opportunity to respond and be a part of

Oraco 25/09/2018

Leanne on set with @thecommuteagency supporting creative direction for a @waltarahomes shoot and collecting that little extra magic that happens BTS 📸

The candid moments often create the best content. Leanne and Nick are always on trying to catch the team off guard 😅

Nick got some great stuff with the ‘big’ camera 🎥🙌

📸 @joannaclarkephotography

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Leanne on set with @thecommuteagency supporting creative direction for a @waltarahomes shoot and collecting that little extra magic that happens BTS 📸

The candid moments often create the best content. Leanne and Nick are always on trying to catch the team off guard 😅

Nick got some great stuff with the ‘big’ camera 🎥🙌

📸 @joannaclarkephotography

Please join us in wishing our Creative Director, Leanne, the happiest of birthdays.

As clever as she is beautiful, Leanne’s creativity and business savvy are a big part of what makes Oraco special.
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#OracoAgency #BrandDesigner #BirthdayTime

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Please join us in wishing our Creative Director, Leanne, the happiest of birthdays.

As clever as she is beautiful, Leanne’s creativity and business savvy are a big part of what makes Oraco special.
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#OracoAgency #BrandDesigner #BirthdayTime

Black Friday has become a global buying frenzy, and honestly, we’ve never loved the culture of overconsumption that goes with it. We’re not here to encourage impulse shopping or add more chaos to your inbox.

But we are here to support brands trying to break through the digital fog, especially as AI-driven content and changing algorithms disrupt audience reach.

So instead of discounts on products you don’t need, we’ve created a conscious Black Friday lineup made for business owners.

We`re offering a limited release of high-impact mentoring, strategic content, and audits to help you sharpen your brand and show up with intent in 2026.
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#OracoAgency #Oraco #BlackFriday #BlackFridayCampaign #ContentCreation #BusinessStrategy #MelbourneContentCreation

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A little throw back for our Comms Director, @jessicahumphreysau’s Birthday! 🥳

Jessica is loyal, passionate and deeply thoughtful, bringing intellect, warmth and strength to everything she does. From business and friendship through to motherhood.

Wishing her the happiest of birthdays! We can’t wait to welcome her back from mat leave next week 💛

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A little throw back for our Comms Director, @jessicahumphreysau’s Birthday! 🥳

Jessica is loyal, passionate and deeply thoughtful, bringing intellect, warmth and strength to everything she does. From business and friendship through to motherhood.

Wishing her the happiest of birthdays! We can’t wait to welcome her back from mat leave next week 💛

On Friday, we said a very heartfelt goodbye to Ellie 🥹 After five wonderful years with Oraco, Ellie is moving on to an exciting new role in campaigns at Southern Cross Austereo. A position that suits her perfectly.

Ellie joined us during the height of COVID and has been with us through three different offices, countless projects, team changes, and so many shared memories along the way. Ellie is one of the most kind, generous and caring team members we’ve ever had, always seeking to learn and grow and never without that quick wit and sarcastic sense of humour 😆

Over the years, Ellie has evolved through multiple roles, from social media coordinator to copywriter, brand storyteller and strategist. She contributed to campaigns, brand narratives and strategies that have shaped some truly special work. We’re especially proud of the way she’s stepped up over the past year, managing one of our biggest and most challenging accounts with grace, professionalism and determination.

It’s bittersweet to see her go, but we couldn’t be prouder of the incredible person and professional she’s become. Thank you, Ellie, for your loyalty, heart and everything you’ve brought to Oraco. We can’t wait to watch you shine in this next chapter 🫶✨

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Hello? 👀 @coastal_colab #schoolholidays #wfh #coworking #smallbusiness #morningtonpeninsula

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Hello? 👀 @coastal_colab #schoolholidays #wfh #coworking #smallbusiness #morningtonpeninsula

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Category: Public Relations

Why Negative Comments May Not be a Bad Thing

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