Category: Design

brand strategy

What Is a Brand Strategy and Why Does It Matter?

Every brand strives to leave a lasting impression, but this is difficult to achieve without a clear strategy. Brand strategy isn’t just about creating a standout logo and communicating your ‘what’ – it’s about defining your ‘why’ and crafting a

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The Magic of Colour Psychology in Branding

In a world full of brands competing for your attention, have you ever wondered what makes you choose one brand over another? Is it the logo, the packaging, or perhaps the catchy slogan? While these elements certainly play a part,

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Mastering the Art of Email Marketing Design

Email marketing remains one of the oldest yet most effective communication methods for a business. In fact, there are over 4 billion daily email users, and email’s return on investment (ROI) is an impressive $36 USD for every $1 USD

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When and Why You Should Use a Professional Designer

In the fast-paced world of business, first impressions matter more than ever. Your brand’s visual identity, online presence, and marketing materials can make or break your success. While the allure of DIY design tools is undeniable, there are times when

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7 Ways to Make Your Website More User Friendly

Ensuring your customers have a positive user experience (UX) on your website or app is crucial for the success of most businesses with a digital presence. Your website needs to be fast, attractive, easy to use, and on-brand to convert

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8 Top Website Design Trends for 2023 

Website design has come a long way in the past 30 years, with ever-evolving technology, meaning that we are constantly discovering new capabilities, opportunities, standards, and user expectations that need to be considered. In web design, we see design trends

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