I don’t think any of us had the week we thought we would have! Things are rapidly evolving with the COVID-19 situation and it is hitting small business hard. We’ve been providing free consultations to businesses about how to navigate through this time so we thought it would be good to share some advice with our entire community.
These uncertain times means adaptation in business is key, smaller operators that have been affected by the situation need to think about how they can change their core offering to one that can still flourish. It’s also a time, if you have the means, to strategically plan for the future, you potentially have the space you’ve always needed to work ‘on’ the business for once.
There are three parts to consider as part of your ongoing approach:
The number one priority is to ensure your customers and the wider community know what is happening with your business right now. Letting them know what you are doing to follow Government guidelines for COVID-19 and how you are putting customer safety first.
We’re calling this ‘getting your house in order’ as when this is all over it is important that you have retained your engaged community.
Not all of your content at this time has to be about COVID-19 and you can provide some relief and distraction by pushing forward with your strategic content planning. Think about how this can continue to build your community at the same time.
We love hearing about the creative ways our clients are keeping business moving, comment below on what new things you are doing and remember to keep swimming!
By Becci Stalker, Strategy Director