Your brand reputation is much more than answering a few Google reviews here and there. From the words you use in your copy to the logo you use, your brand reputation is everything, and once it’s tarnished, it’s hard to
Your editorial style guide is crucial to the communications side of your business. When it comes to implementing your editorial style guide, it’s crucial that everyone adheres to the style guide, your communications are consistent, and you know everyone is
Have you ever heard the saying, ‘sticks and stones may break my bones, but words can never hurt me?’ Well, we’ll have to agree to disagree here. Words can cause feelings of pain and loneliness – even without meaning to.
Capturing your customer’s attention with compelling copy is an art and a skill that can be honed and practised over time. But finding your way with words and wowing with wisdom and wit can be the difference between a sale
OPINION PIECE Bean bags, belly laughs and Benedict Cumberbatch cutouts. These were only some of the things present at CopyCon 2022, run by Kate Toon’s The Clever Copywriting School. But aside from the free lunchtime massages, designated ‘chill out’ zone,
A picture might tell a thousand words, but a thousand words can paint a damn good picture, too! The power of words is apparent in every piece of copy you write for your website. Good copywriting can create conversions –
When you think about your favourite brands, who springs to mind? Is it the local coffee shop on the corner, or perhaps that little boutique store in the next suburb? Now, consider why you love it. Chances are that they’ve
We’ve said it a hundred times before, but we’ll say it again – your brand is SO much more than your logo. All the best brands we love have comprehensive branding strategies that have allowed them to grow into the
Your reputation is the most important thing when it comes to your business. There’s no point in having a great branding strategy if your company has a reputation for poor customer service or a bunch of negative online reviews. Just
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