Ellie Travica 
No one likes being treated like a number, and with the rise of AI, copy and marketing is starting to sound a little same-same as businesses look for ways to save time and outsource work. Whether it’s a generic ‘Dear Customer’ email or a bland product description that’s clearly been written by ChatGPT, we’ve all … Read more
Creating a new product as a business is exciting, especially the anticipation before releasing it to your audience. While you’ve likely poured time, energy, and probably a few sleepless nights into bringing it to life, the question now is how to create a product launch campaign worthy of your brilliant new product. Launching with impact … Read more
Ethical marketing has become a key differentiator for brands in an era when consumers are more informed and values-driven than ever. It extends beyond selling products to building trust, fostering transparency, and prioritising social responsibility. Ethical marketing is crucial for businesses looking to develop long-term customer loyalty and a strong reputation. So, what exactly is … Read more
Building a brand isn’t just about having a great logo or a catchy name. It’s about creating a connection – an emotional bond that makes your audience feel something when they think about you. Like any great love story, your brand must be engaging, trustworthy, and unforgettable. So, how do you make your audience fall … Read more
It’ll come as a surprise to basically no one that ChatGPT was one of the top-searched trends in 2023. Looking back, it’s strange to think about – one minute it wasn’t there, and then BOOM – it just appeared. We began to rely on ChatGPT and other AI sites – almost like Google – to … Read more
Last quarter, our crew shared what content had stopped them mid-scroll. This quarter, our team shared their favourite pieces of content and what a mixed bag we got! From the 2023 Women’s World Cup to Winnie the Pooh: The Deforestation Edition, here is another jam-packed edition of the content that stopped us in our tracks … Read more
The pumpkins and fake cobwebs are out, the lolly shelves are stocked, and conversations about costumes are in full force. Despite being celebrated by the masses in America, the Halloween fever is slowly starting to creep its way across the ocean to Australia. With more of us than ever donning our best costumes and consuming … Read more
OPINION PIECE Aussie Swifties, drop everything now! Taylor Swift is gracing our humble shores next year for seven shows and seven shows only. After sitting in excruciatingly painful Ticketek queues and getting nowhere, I finally secured tickets the *old-fashioned way* i.e. sending a friend to the physical box office while I was at work, screaming … Read more
If you’re anything like us, you are probably subscribed to endless newsletters or have plenty of tabs open that you check regularly for industry updates. Again, if you’re like us, you’ll probably bounce from tab to tab until you see a piece of scroll-stopping content that freezes you in your tracks. Maybe it’s an attention-grabbing … Read more