The rise of artificial intelligence (AI) has sparked everything from fascination to fear across industries. While some worry that automation will replace jobs (particularly in creative industries like ours!), others are using AI as an ally to streamline workflows, elevate
In today’s fast-paced digital world, information travels faster than ever. Unfortunately, so does misinformation. Whether it’s a misleading headline, a dodgy infographic or a completely made-up ‘fact’ circulating on social media, fake news is everywhere. It can be frustrating (and
Once upon a time, a small business started on its journey. The business owner had a brilliant idea for their product/service offering, and knew it would be loved by their target audience, but didn’t know how to communicate it with
First, it was filtered selfies. Then came Boomerangs. Stories. Then Reels. Now? Instagram has dropped a new standalone video editing app Edits, designed to rival the likes of TikTok’s CapCut. If you’re a small business owner who’s already juggling 67
No one likes being treated like a number, and with the rise of AI, copy and marketing is starting to sound a little same-same as businesses look for ways to save time and outsource work. Whether it’s a generic ‘Dear
Creating a new product as a business is exciting, especially the anticipation before releasing it to your audience. While you’ve likely poured time, energy, and probably a few sleepless nights into bringing it to life, the question now is how
Ethical marketing has become a key differentiator for brands in an era when consumers are more informed and values-driven than ever. It extends beyond selling products to building trust, fostering transparency, and prioritising social responsibility. Ethical marketing is crucial for
Building a brand isn’t just about having a great logo or a catchy name. It’s about creating a connection – an emotional bond that makes your audience feel something when they think about you. Like any great love story, your
It’ll come as a surprise to basically no one that ChatGPT was one of the top-searched trends in 2023. Looking back, it’s strange to think about – one minute it wasn’t there, and then BOOM – it just appeared. We
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