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How to Use Your Reputation to Boost Sales: The Power of Social Proofing

In the business world, social proofing your reputation can have a significant impact on boosting your sales. As a society, we are heavily influenced by what others think – it’s part of the reason why influencer marketing is thriving! We love to see what the people we trust the most (sprinkled in with celebs that … Read more

8 Ways to Grow Your Brand Reputation Online

Your brand reputation is much more than answering a few Google reviews here and there. From the words you use in your copy to the logo you use, your brand reputation is everything, and once it’s tarnished, it’s hard to get it nice and shiny again. If you’re wondering how your business can build and … Read more

The Reputation-Reality Gap: Does Your Brand Meet Expectations?

Reputation-reality

The reputation-reality gap is a long-held theory that occurs when a brand’s or individual’s reputation doesn’t match reality. Reputation is essentially a matter of stakeholder perception, and reality is the truth. With an influx of consumer demand regarding corporate social responsibility, we’re seeing more and more cases of whitewashing, greenwashing, and businesses essentially not fulfilling … Read more

Why You Should Invest in Your Brand’s Reputation

Jeff Bezos, Executive Chairman of Amazon, put it well when he said, “A brand for a company is like a reputation for a person. You earn your reputation by trying to do the hard things well.” Essentially, you can’t just have a great looking logo or develop ­­inspirational values for your business and as a … Read more

The Role of Online Reviews

Your reputation is the most important thing when it comes to your business. There’s no point in having a great branding strategy if your company has a reputation for poor customer service or a bunch of negative online reviews. Just like there’s no point in investing money in advertising your product or service offering if … Read more

3 Steps to Protect Your Brand Online

It can become quite an overwhelming concept when you think about ensuring your brand is protected online. This is because the digital space is limitless, with multiple websites and pages spanning across the ether. We have created a go-to list for you to combat this, which covers three steps to ensure your brand is protected … Read more

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