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Thankyou, Reimagined: Product innovation and an unconventional campaign

For over a decade, Thankyou has been chasing a single idea – to be a sustainable social enterprise at global scale, making an impact around the world. Thankyou has executed some truly unconventional and highly successful campaigns that led to their products being stocked by some of Australia’s biggest retailers. But on the way there, … Read more

7 Ways to Make Your Website More User Friendly

Ensuring your customers have a positive user experience (UX) on your website or app is crucial for the success of most businesses with a digital presence. Your website needs to be fast, attractive, easy to use, and on-brand to convert visitors to customers. Designing a good user experience is a matter of considering usability, accessibility, … Read more

The Design Programs We Couldn’t Live Without!

https://oraco.com.au/blog/how-to-create-on-brand-content-with-canva/

Like most occupations in the digital space, there are design programs and platforms that our designers use daily that we simply can’t function without. Our design team is always looking for efficient ways of developing artwork so that we can spend more time on the actual creative ideation. We’ve put together a list of design … Read more

How to Start a Business and Build a Memorable Brand

Starting a new business can be daunting, and knowing where to start is hard. You need to decide on your business structure and type, choose a name, create your brand identity, and develop some corporate stationery. Then, there’s working out the best way to reach your target audience to let them know you exist. At … Read more

The Difference Between Logo Design and Branding

“Isn’t my logo the same thing as my branding?” If we had a dollar for every time we’d heard this, let’s just say we’d be very rich! “Your brand is more than your logo” maybe you have heard this and are wondering what it means. You already have a beautiful logo; isn’t that enough? Unfortunately, … Read more

Tips for Brand Building Through Website Design

Often people think that once they have a logo, they have a brand. This is not the case. A brand – including your website design – is your company’s entire identity, from who you are and what you stand for to how you look, sound, and feel. Ultimately, it is how your customers perceive you, … Read more

Brands We Love: Oraco’s
Favourite Brands

We’ve said it a hundred times before, but we’ll say it again – your brand is SO much more than your logo. All the best brands we love have comprehensive branding strategies that have allowed them to grow into the well-known businesses we know and love today. It’s important to highlight this strategy includes everything … Read more

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