At Oraco, we work with businesses of all sizes to bring their brand stories to life. Whether it’s through branding, social media, reputation management, or a mix of everything, a strong campaign strategy lies at the heart of what we do. In this blog, we’ll unpack what a campaign strategy is, why it matters, and … Read more
If you’ve spent any time online in the last 72 hours, you’ll know Network 10 is deep in damage control. What was intended to be a bold brand refresh has quickly become a PR mess, with long-time audiences calling out the network for poor communication, abrupt changes and what many feel is a disregard for … Read more
Ever wondered why some brands feel like your best mate while others seem like that wise mentor you admire? It’s all about brand archetypes, powerful personality profiles that give brands a memorable edge. By embracing archetypes, businesses can connect with their audience in a way that feels familiar, authentic and engaging. When a brand speaks … Read more
For over a decade, Thankyou has been chasing a single idea – to be a sustainable social enterprise at global scale, making an impact around the world. Thankyou has executed some truly unconventional and highly successful campaigns that led to their products being stocked by some of Australia’s biggest retailers. But on the way there, … Read more
Ensuring your customers have a positive user experience (UX) on your website or app is crucial for the success of most businesses with a digital presence. Your website needs to be fast, attractive, easy to use, and on-brand to convert visitors to customers. Designing a good user experience is a matter of considering usability, accessibility, … Read more
Can you think of a particularly good or bad experience you’ve had with an app or website? I bet you can think of a bad one! No one wants to jump through hoops to buy a product. We have all, at some point, felt frustrated trying to figure out how the heck to actually contact … Read more
Like most occupations in the digital space, there are design programs and platforms that our designers use daily that we simply can’t function without. Our design team is always looking for efficient ways of developing artwork so that we can spend more time on the actual creative ideation. We’ve put together a list of design … Read more
Starting a new business can be daunting, and knowing where to start is hard. You need to decide on your business structure and type, choose a name, create your brand identity, and develop some corporate stationery. Then, there’s working out the best way to reach your target audience to let them know you exist. At … Read more
“Isn’t my logo the same thing as my branding?” If we had a dollar for every time we’d heard this, let’s just say we’d be very rich! “Your brand is more than your logo” maybe you have heard this and are wondering what it means. You already have a beautiful logo; isn’t that enough? Unfortunately, … Read more