If you’ve spent any time online in the last 72 hours, you’ll know Network 10 is deep in damage control. What was intended to be a bold brand refresh has quickly become a PR mess, with long-time audiences calling out
Ever wondered why some brands feel like your best mate while others seem like that wise mentor you admire? It’s all about brand archetypes, powerful personality profiles that give brands a memorable edge. By embracing archetypes, businesses can connect with
For over a decade, Thankyou has been chasing a single idea – to be a sustainable social enterprise at global scale, making an impact around the world. Thankyou has executed some truly unconventional and highly successful campaigns that led to
Ensuring your customers have a positive user experience (UX) on your website or app is crucial for the success of most businesses with a digital presence. Your website needs to be fast, attractive, easy to use, and on-brand to convert
Can you think of a particularly good or bad experience you’ve had with an app or website? I bet you can think of a bad one! No one wants to jump through hoops to buy a product. We have all,
Like most occupations in the digital space, there are design programs and platforms that our designers use daily that we simply can’t function without. Our design team is always looking for efficient ways of developing artwork so that we can
Starting a new business can be daunting, and knowing where to start is hard. You need to decide on your business structure and type, choose a name, create your brand identity, and develop some corporate stationery. Then, there’s working out
“Isn’t my logo the same thing as my branding?” If we had a dollar for every time we’d heard this, let’s just say we’d be very rich! “Your brand is more than your logo” maybe you have heard this and
Often people think that once they have a logo, they have a brand. This is not the case. A brand – including your website design – is your company’s entire identity, from who you are and what you stand for
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