Often people think that once they have a logo, they have a brand. This is not the case. A brand – including your website design – is your company’s entire identity, from who you are and what you stand for to how you look, sound, and feel. Ultimately, it is how your customers perceive you, … Read more
Brand values are the north star on your business journey – the constant bright source that leads you and your team toward a purposeful destination. They are the key to creating a flourishing workplace culture and attracting your ideal customer. When identifying your brand core, your values can be one of the most difficult to … Read more
It’s true, an up-to-date and consistent brand identity could be the difference between a customer choosing you over a competitor. According to a survey by Lucidpress and Demand Metric, consistently presented brands are 3-4 times more likely to enjoy excellent brand visibility than those with an inconsistent brand presentation. A consistent brand builds recognition and … Read more
You’ve probably heard the phrase ‘consistency is key’ when it comes to branding, but have you ever really considered why it’s so important? Quite often, an ad will come on TV or the radio and I instantly know what brand the ad is for before the logo appears, or the name is announced. I’m sure … Read more
So, you’re starting out in business and probably eager to dive straight into coming up with a name and designing a logo. You might have even started setting up your website and socials. It’s all very exciting, but rushing into all of this before defining your purpose, could cost you more time and money down … Read more
We acknowledge the Bunurong/Boon Wurrung People, the traditional custodians of the land on which we live and work. We pay our respect to their Elders past, present and emerging, and extend that respect to all Aboriginal and Torres Strait Islander peoples. We are committed to moving towards justice, truth, equality and liberation for First Nations people and are proud advocates of Pay The Rent.
Build, nurture and evolve your brand with our actionable tips and insights delivered straight to your inbox.
