As one month ends, a new one begins, bringing with it a whole lot of new social media features. Trying to stay on top of these trends can be difficult for businesses when 101 other things going on, but it’s important to be across these changes as some features can leverage your business. Sailing Through … Read more
It seems like every time we wrap our heads around one new social media feature, ten new features emerge! Keeping up with trends and new features can certainly be challenging for businesses that want to stay relevant – especially when it comes to trying to master each one. If you’re feeling a little overwhelmed and … Read more
When it comes to business, there is nothing more important than building and protecting your brand’s reputation. In most industries, people tend to search for a business online or ask for a recommendation from a friend. In both instances, people often have a quick scan of the suggested business’ online presence. If you find a … Read more
The number of social media followers one has is often recognised as a popularity status or source of credibility. However, there is much more to followers than you think. Value, engagement, reach, following count and influencers are all important to explore, just to name a few. Let’s not forget about the consumers beyond your followers, … Read more
Customer experience is increasingly becoming a priority for businesses large and small. But blending the physical and digital to create a consistent, multi-channel customer experience is often a long way behind. While we traditionally expect a high level of customer service when we interact with people face to face, the same level of customer service … Read more
Influencers have a big part to play when it comes to the merging of word-of-mouth marketing and traditional paid ads. This hybrid of paid brand awareness may not always be given the best wrap, but if you get it right and partner with a credible and quality influencer, you may find that this partnership is … Read more
Many of us have different thoughts that come to mind when we hear the word “troll”. For some, it’s the story of the “Three Billy Goats Gruff and the Troll under the bridge”, for others it’s the small gremlin-like creatures with a lot of hair that we used to play with as kids. In today’s … Read more
It’s true, an up-to-date and consistent brand identity could be the difference between a customer choosing you over a competitor. According to a survey by Lucidpress and Demand Metric, consistently presented brands are 3-4 times more likely to enjoy excellent brand visibility than those with an inconsistent brand presentation. A consistent brand builds recognition and … Read more
You’ve probably heard the phrase ‘consistency is key’ when it comes to branding, but have you ever really considered why it’s so important? Quite often, an ad will come on TV or the radio and I instantly know what brand the ad is for before the logo appears, or the name is announced. I’m sure … Read more
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