Jessica Humphreys 
You may have heard of a brand style guide. But, have you ever heard of an editorial style guide? Like an overall brand style guide, an editorial style guide is a comprehensive document that collates and outlines the language associated with your brand, as well as standards for grammar, spelling, sentence structure, and tone of … Read more
When you work in branding, you often ponder brand choice and why people choose one over another. Is it the price? How about the perceived quality or reputation of the product? Or is it because someone else told you about the brand? It’s easy to feel lost in an array of brands to choose from … Read more
In times like the present, there’s never been a greater need to view and treat your social media channels as a customer service tool. Sure, we can email or phone a business, but in reality, most of the time we want an immediate response and as we’re living in a digital world where we typically … Read more
Before you go click crazy this Christmas, we urge you to stop and think about what you are purchasing and consider what you really need. I know, I know… it’s weird; we are a branding agency that works with businesses to help them increase their reputation and ultimately their sales. However, this doesn’t mean we … Read more
As digital marketers and communicators, we use a number of different tools to regularly help us create and disseminate content to a variety of different audience. Whilst creating social media content for our clients we have noticed that quiz style content from sites like Buzzfeed seems to perform really well. They are often light-hearted and … Read more
We acknowledge the Bunurong/Boon Wurrung People, the traditional custodians of the land on which we live and work. We pay our respect to their Elders past, present and emerging, and extend that respect to all Aboriginal and Torres Strait Islander peoples. We are committed to moving towards justice, truth, equality and liberation for First Nations people and are proud advocates of Pay The Rent.
Build, nurture and evolve your brand with our actionable tips and insights delivered straight to your inbox.
