Day: October 26, 2025

SEO Basics: Tips to Boost Your Online Visibility

As a business, being found on Google is one of the most crucial ways to connect with your consumers and potential customers. However, ranking highly on Google and other search engines isn’t easy, and involves a little thing you’ve probably

Ellie Travica 26/10/2025

Website Strategy 101: Building a Website With Purpose

Your website is one of your most powerful strategic assets when built right. It should serve your brand purpose, engage your audience and convert clicks into meaningful action. A website strategy gives you that roadmap. It’s the why, how and what

Leanne Nicholson 26/10/2025

A little throw back for our Comms Director, @jessicahumphreysau’s Birthday! 🥳

Jessica is loyal, passionate and deeply thoughtful, bringing intellect, warmth and strength to everything she does. From business and friendship through to motherhood.

Wishing her the happiest of birthdays! We can’t wait to welcome her back from mat leave next week 💛

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A little throw back for our Comms Director, @jessicahumphreysau’s Birthday! 🥳

Jessica is loyal, passionate and deeply thoughtful, bringing intellect, warmth and strength to everything she does. From business and friendship through to motherhood.

Wishing her the happiest of birthdays! We can’t wait to welcome her back from mat leave next week 💛

On Friday, we said a very heartfelt goodbye to Ellie 🥹 After five wonderful years with Oraco, Ellie is moving on to an exciting new role in campaigns at Southern Cross Austereo. A position that suits her perfectly.

Ellie joined us during the height of COVID and has been with us through three different offices, countless projects, team changes, and so many shared memories along the way. Ellie is one of the most kind, generous and caring team members we’ve ever had, always seeking to learn and grow and never without that quick wit and sarcastic sense of humour 😆

Over the years, Ellie has evolved through multiple roles, from social media coordinator to copywriter, brand storyteller and strategist. She contributed to campaigns, brand narratives and strategies that have shaped some truly special work. We’re especially proud of the way she’s stepped up over the past year, managing one of our biggest and most challenging accounts with grace, professionalism and determination.

It’s bittersweet to see her go, but we couldn’t be prouder of the incredible person and professional she’s become. Thank you, Ellie, for your loyalty, heart and everything you’ve brought to Oraco. We can’t wait to watch you shine in this next chapter 🫶✨

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Hello? 👀 @coastal_colab #schoolholidays #wfh #coworking #smallbusiness #morningtonpeninsula

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Hello? 👀 @coastal_colab #schoolholidays #wfh #coworking #smallbusiness #morningtonpeninsula

From November, we’ll have availability for branding and marketing strategy sessions with our Director, Jessica again 🔥

While we count down, here are some words from our incredible clients who’ve already been through the process.

In these sessions, you can dive into brand positioning, audience clarity, messaging, tone of voice, content planning, marketing priorities, and growth opportunities tailored to your business.

Spots fill fast, so if you`d like to secure your spot with Jessica, send us a DM 💌

Our Senior Strategist, Becci, is also available for 1:1 sessions. With over 20 years of experience across the UK and Australia, Becci brings deep expertise in helping businesses refine their marketing strategy and unlock new opportunities.
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#marketingstrategy #businessmentor #marketing #brandstrategy #businessstrategy #mentorship #strategysession #strategyconsult #digitalmarketingstrategy #businessconsult #brandingagency #brandconsultant

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Purpose sits at the heart of everything we do. Since our inception, we’ve invested more than $15K into initiatives that create lasting impact.

Our contributions span First Nations reciprocity through Pay The Rent, support for 1% for the Planet certified organisations, carbon-neutral programs, and funds raised through our @TrierraAus Earth Day festival.

All of this is made possible through the support of our clients and community. Every project we deliver fuels not only brand growth but also positive change for people and planet.

That’s purpose (Ikigai) in action.

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We recently partnered with @peninsula_ortho to give their brand a whole new identity. While we didn’t design the logo, we completely overhauled the look and feel, playful colours, fonts, patterns and imagery. We also designed a brand-new website that brings their family-focused personality to life.

The result is a fun and welcoming brand that feels just as warm and approachable as the team behind it. Perfect for families stepping into their orthodontic journey 🦷
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#branding #brandidentity #graphicdesign #brand #orthodontist #oracoagency #oraco #marketingagency #brandingagency #graphicdesigner #branddesigner

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Day: October 26, 2025

SEO Basics: Tips to Boost Your Online Visibility

Website Strategy 101: Building a Website With Purpose

Join the Oraco Passage