Day: May 15, 2025

Instagram’s ‘Edits’ App Is Here: What It Means for Small Businesses

First, it was filtered selfies. Then came Boomerangs. Stories. Then Reels. Now? Instagram has dropped a new standalone video editing app Edits, designed to rival the likes of TikTok’s CapCut. If you’re a small business owner who’s already juggling 67

Ellie Travica 15/05/2025

✨ Welcome back, Becci! ✨

We’re thrilled to share that Becci has rejoined the Oraco team as a communications strategist and consultant!

A pivotal part of our early story, Becci helped shape Oraco into what it is today. With nearly 20 years of experience across the UK and Australia, she brings a wealth of strategic marketing, digital transformation and communications expertise.

Becci’s leadership, creativity and passion for problem-solving make her a powerhouse addition to our team once again. We couldn’t be more excited for what’s ahead.

Becci will begin working on client projects from June 1st, so keep an eye out for her popping up in your inbox or joining meetings soon 👀
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#OracoAgency #SmallBusinessMelbourne #SmallBusinessMelb #MornPenBusiness #MelbourneBusiness #DigitalExperts #DigitalMedia #SocialMediaMelbourne #SocialMediaMarketing #BusinessSupport #SmallBusinessSupport #MarketingStrategy #OnlineVisbility #BrandStrategy #Branding #BrandIdentity #BrandingAgency #ContentCreation #Melbourne #VisualIdentity #BrandDesign #GraphicDesigner #LogoDesigner #LogoDesign #BusinessStrategy #MorningtonPeninsula #Mornington #MornPen #Copywriting

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✨ Welcome back, Becci! ✨

We’re thrilled to share that Becci has rejoined the Oraco team as a communications strategist and consultant!

A pivotal part of our early story, Becci helped shape Oraco into what it is today. With nearly 20 years of experience across the UK and Australia, she brings a wealth of strategic marketing, digital transformation and communications expertise.

Becci’s leadership, creativity and passion for problem-solving make her a powerhouse addition to our team once again. We couldn’t be more excited for what’s ahead.

Becci will begin working on client projects from June 1st, so keep an eye out for her popping up in your inbox or joining meetings soon 👀
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#OracoAgency #SmallBusinessMelbourne #SmallBusinessMelb #MornPenBusiness #MelbourneBusiness #DigitalExperts #DigitalMedia #SocialMediaMelbourne #SocialMediaMarketing #BusinessSupport #SmallBusinessSupport #MarketingStrategy #OnlineVisbility #BrandStrategy #Branding #BrandIdentity #BrandingAgency #ContentCreation #Melbourne #VisualIdentity #BrandDesign #GraphicDesigner #LogoDesigner #LogoDesign #BusinessStrategy #MorningtonPeninsula #Mornington #MornPen #Copywriting

Do you have a clearly defined brand strategy and identity?⁠ 💭
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Your brand is more than tangible assets like your logo and colour palette. It should clearly define your story, vision, mission, values, personality, tone of voice and even behaviours.⁠

A logo on its own is just a graphic mark. Alone, a logo can’t convey meaning or trigger emotions without the brand that it is identifying.

“A logo does not sell. It identifies… It is only by association with a product, a service, a business, or a corporation that a logo takes on any real meaning. It derives meaning from the quality of the thing it symbolises, not the other way around.” – Paul Rand

So, what do you need?

🎯 Brand Strategy – Spend time laying the foundations for your brand by delving deep and identifying your story, purpose, personality, key messaging and more.
🎨 Brand Identity – Then start building your brand recognition through a clear visual style, including responsive logos, colours, fonts and graphic elements.
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Which key brand assets are you missing? Let us know in the comments below. ⁠
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If you need support building your brand, send us a DM 💌 ⁠
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#Oraco #OracoAgency #Branding #Brand #BrandDesign #BrandStrategy #LogoDesign #BrandValues #GraphicDesign #GraphicDesigner #Creative #BrandIdentity #Strategy #BrandDevelopment #BrandingInspiration #BrandAgency #BrandingIdentity #BrandingStudio #BrandingStrategy #BrandingLogo #BrandingDesign #BrandingConsultant #MainStreetMornington #Mornington #BusinessGrowth #BrandRefresh #BrandDirection ⁠

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We’re thrilled to welcome some incredible new clients to the Oraco community 🥰

Each project brings fresh opportunities for collaboration, creativity and impact. We’re so excited to work alongside these businesses to bring their visions to life.

@thebookkeepingnook
@peninsula_plus
@peninsula_ortho
@sorellaboutiquehastings
@thefootcareclinic
@twothreadsclothing
@podmodularwalls

If you`d like support with an upcoming project across branding, comms and strategy, or just need some business mentorship, send us a DM!
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#OracoAgency #SmallBusinessMelbourne #SmallBusinessMelb #MornPenBusiness #MelbourneBusiness #DigitalExperts #DigitalMedia #SocialMediaMelbourne #SocialMediaMarketing #BusinessSupport #SmallBusinessSupport #DigitalInnovation #OnlineVisbility #Brand #Brands #Branding #Oraco #OracoAgency #Communications #Marketing #DigitalMarketing #CampaignManagement #Campaign #GraphicDesign #BrandIdentity #WebDesign #Copy

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Attention Morn Pen locals! 📣

Our co-founder, Leanne, has stepped into the role of @we.rise.networking Mornington Peninsula Coordinator ✨

She’s bringing her creative energy, strategic brain, and love for building purpose-driven brands to this incredible community of women in business.

Expect inspiring convos, honest chats about business and real connection, without the stiff networking vibes.

Leanne’s first event drops in May at Casa De Playa. Come hang, meet other like-minded women in biz, and get fired up about what you’re building.

Head to the link in our bio to join the We Rise Facebook Group for details and to connect with other like-minded women in business! 🔗
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#MorningtonPeninsula #WomenInBusiness #Networking #Mornington #WeRiseNetworking #WeRiseMP #OracoAgency #CreativeCommunity #MelbourneWomenInBusiness #MelbourneBusinessOwner

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Attention Morn Pen locals! 📣

Our co-founder, Leanne, has stepped into the role of @we.rise.networking Mornington Peninsula Coordinator ✨

She’s bringing her creative energy, strategic brain, and love for building purpose-driven brands to this incredible community of women in business.

Expect inspiring convos, honest chats about business and real connection, without the stiff networking vibes.

Leanne’s first event drops in May at Casa De Playa. Come hang, meet other like-minded women in biz, and get fired up about what you’re building.

Head to the link in our bio to join the We Rise Facebook Group for details and to connect with other like-minded women in business! 🔗
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#MorningtonPeninsula #WomenInBusiness #Networking #Mornington #WeRiseNetworking #WeRiseMP #OracoAgency #CreativeCommunity #MelbourneWomenInBusiness #MelbourneBusinessOwner

What a milestone! 🎉

Our Comms Director, Jessica, has mentored 50 businesses through the Digital Solutions Program, a government initiative supporting small businesses with digital marketing, strategy and growth.

In just eight months, Jessica has delivered 150 sessions, helping business owners grow their brands. We`re so proud of the progress these businesses are making!

To find out more about the Digital Solutions Program, head to the link in our bio.
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#OracoAgency #SmallBusinessMelbourne #SmallBusinessMelb #MornPenBusiness #MelbourneBusiness #DigitalExperts #DigitalMedia #SocialMediaMelbourne #SocialMediaMarketing #BusinessSupport #SmallBusinessSupport #DigitalInnovation #OnlineVisbility

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What a milestone! 🎉

Our Comms Director, Jessica, has mentored 50 businesses through the Digital Solutions Program, a government initiative supporting small businesses with digital marketing, strategy and growth.

In just eight months, Jessica has delivered 150 sessions, helping business owners grow their brands. We're so proud of the progress these businesses are making!

To find out more about the Digital Solutions Program, head to the link in our bio.
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#OracoAgency #SmallBusinessMelbourne #SmallBusinessMelb #MornPenBusiness #MelbourneBusiness #DigitalExperts #DigitalMedia #SocialMediaMelbourne #SocialMediaMarketing #BusinessSupport #SmallBusinessSupport #DigitalInnovation #OnlineVisbility

Professional development is a crucial part of our business - it`s what allows us to grow 🚀

On February 20, Leanne and Ellie attended the 2025 Future Horizons Festival at Fed Square. The event explored tech, society and entertainment with speakers from @zeller_australia, @atlassian, @canva and @cultureamp.

Featuring TED-style talks and panels on innovation, leadership and future trends, the room was filled with founders, creatives and industry leaders.
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#FutureHorizonsFestival #FutureHorizons #TechStartups #Melbourne #SoftwareStartups #ContentMarketing #Marketing #Agency #Branding #Brand #BrandingAgency #Oraco #OracoAgency

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We acknowledge the Bunurong/Boon Wurrung People, the traditional custodians of the land on which we live and work. We pay our respect to their Elders past, present and emerging, and extend that respect to all Aboriginal and Torres Strait Islander peoples. We are committed to moving towards justice, truth, equality and liberation for First Nations people and are proud advocates of Pay The Rent | Privacy Policy | Accessibility Statement

Day: May 15, 2025

Instagram’s ‘Edits’ App Is Here: What It Means for Small Businesses

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