Day: January 19, 2024

Creative Chaos or Creative Control: Is AI Really Coming For Our Jobs?

It’ll come as a surprise to basically no one that ChatGPT was one of the top-searched trends in 2023. Looking back, it’s strange to think about – one minute it wasn’t there, and then BOOM – it just appeared. We

Ellie Travica 19/01/2024

It’s been a week since Valentine’s Day and we’re still reflecting on some of our favourite brands and why we love them.

Our brand strategist and copywriter, Ellie, discusses why she loves @gotoskincare 💖 and @chocolateonpurpose 🍫

From the quirky tone of voice and distinct visual identity of Go-To Skincare to the ethical and sustainable practices of 100% Aboriginal-owned company, Chocolate on Purpose, these brands have carefully interwoven their values into every aspect of their business.

Tag a brand you love in the comments!

#ValentinesDay #SmallBusiness #BrandsWeLove #Branding #BrandIdentity #Brands #BrandStrategy #ToniMay #MelbourneBusiness #Melbourne

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Rolex, a symbol of luxury, has long thrived on its exclusivity and craftsmanship. But in an era dominated by Millennials and Gen Z, who demand transparency and authenticity, is the brand scarcity strategy sustainable or is it time for a shift in how luxury is defined?

In our latest blog, we explore how brands like Rolex can balance mystique with modern relevance in an era of evolving consumer expectations.

Read via the link in our bio written by @leannenicholsonau ⏱️
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#BrandStrategy #Rolex #LuxuryBrand #LuxuryBrands #MarketingStrategy #Brands #CustomerExperience #ConsumerTrends #Branding #BrandIdentity #BrandingAgency #ContentCreation #Melbourne #BrandName #VisualIdentity #BrandDesign #GraphicDesigner #LogoDesigner #LogoDesign #BrandDesigner #BrandStrategies #BusinessStrategy #MorningtonPeninsula #Mornington #MornPen #PetLovers #DogCommunity #Copywriting #OracoAgency #Oraco

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Valentine’s Day may be over but we’re continuing to share the love with some of our favourite brands ❤️

Next up is @tonimay 💍

We love Toni May for more than just their stunning designs. Their brand is built on the foundation of family and you can feel it in every touchpoint.

From the heart behind their craftsmanship to the personal connection they foster with their community, their values shine through in everything they do. A brand with soul, storytelling and a strong sense of belonging. What’s not to love?

Tag a brand you love in the comments! 👇

#ValentinesDay #SmallBusiness #BrandsWeLove #Branding #BrandIdentity #Brands #BrandStrategy #ToniMay #MelbourneBusiness #Melbourne

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That’s a wrap on our Valentine’s week! 💘

Over the past few weeks, we’ve celebrated the magic of branding - the emotional connections, the loyalty, and the love that makes a brand truly unforgettable.

From discovering your brand`s love language to seeing what the future has in store, we’ve loved helping businesses to reignite the spark ✨

The love doesn’t stop here. If you’re ready to take your brand to the next level, we’re always just a DM away!
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#OurHeartIsInYourBrands #ValentinesDay2025 #ValentinesDay #Love #Brand #Brands #Branding #Oraco #OracoAgency #Communications #Marketing #DigitalMarketing #CampaignManagement #Campaign #GraphicDesign #BrandIdentity #WebDesign #Copy

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Valentine`s Day might be over for another year, but we’re offering businesses 3 x 1-hour strategy sessions for just $375 - the perfect way to reignite the spark in your business ✨

╳ Get expert guidance on brand strategy, messaging and positioning
╳ Gain clarity on how to connect with your audience
╳ Walk away with actionable insights to elevate your brand

Head to the link in our bio to lock in your sessions.
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#OurHeartIsInYourBrands #ValentinesDay2025 #ValentinesDay #Love #Brand #Brands #Branding #Oraco #OracoAgency #Communications #Marketing #DigitalMarketing #CampaignManagement #Campaign #GraphicDesign #BrandIdentity #WebDesign #Copy

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Take a moment to think of your favourite brands and why you love them.

We`ll take a guess and say there`s a good chance the brands you`re thinking of utilise solid storytelling foundations in their messaging.

Curious on how to build brand loyalty among your audience? Swipe to read our tips and save for later 💌
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#OurHeartIsInYourBrands #ValentinesDay2025 #ValentinesDay #Love #Brand #Brands #Branding #Oraco #OracoAgency #Communications #Marketing #DigitalMarketing #CampaignManagement #Campaign #GraphicDesign #BrandIdentity #WebDesign #Copy #Storytelling #BrandLoyalty

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Day: January 19, 2024

Creative Chaos or Creative Control: Is AI Really Coming For Our Jobs?

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