Day: March 30, 2020

Adapting to Change: It’s Time to Shift Your Focus

I don’t think any of us have had the year we thought we would have! Things are rapidly evolving with the COVID-19 situation and it is hitting small business hard. We’ve been providing free consultations to businesses about how to

Oraco 30/03/2020

Is the luxury brand scarcity strategy sustainable? ⏱️

I recently accompanied my friend to his appointment with a Rolex boutique. This personal experience highlighted the difference between perceived scarcity of a luxury brand and the reality behind its allocation process. While the scarcity strategy is built to control Rolex’s reputation, I found the experience misleading and even disingenuous.

This lead me to take a deep dive into this popular strategy and how luxury brands must balance exclusivity with transparency to maintain loyalty and relevance.

You can read the full blog at oraco.com.au and search “Rolex”. Let us know your thoughts on the luxury brand experience below 👇

#BrandStrategy #Rolex #LuxuryBrand #LuxuryBrands #MarketingStrategy #Brands #CustomerExperience #ConsumerTrends

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Earlier this month, we did a recap on some of our fave projects from 2024, but we saved our favourite till last 🤩 What a day @vinehopfestival 2024 was! We had so much fun creating content and managing the socials for this iconic Morn Pen event 🥂🎶 #vinehop #vinehopper #morningtonpeninsula #festival #contentcreation

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Earlier this month, we did a recap on some of our fave projects from 2024, but we saved our favourite till last 🤩 What a day @vinehopfestival 2024 was! We had so much fun creating content and managing the socials for this iconic Morn Pen event 🥂🎶 #vinehop #vinehopper #morningtonpeninsula #festival #contentcreation

Have you noticed some Instagram profiles now have a 4:5 size grid? When we logged on this morning, we noticed some of the accounts we manage have shifted from the classic square-shaped posts to a 4:5 aspect ratio. Instagram’s gradual rollout of the new 4:5 grid is a clear indication of a shift towards portrait content ideal for mobile devices. This means it’s time to adapt your Instagram strategy to ensure your feed remains visually appealing and engaging in both the traditional 1:1 and the emerging 4:5 formats. Here’s how you can adjust your previous posts 📲 #instagram #instagramfeed #grid #gridsize #igtips #ighack #ighacks #hack #hacksinstagram #contenttips #contentcreation #contentstrategy

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Have you noticed some Instagram profiles now have a 4:5 size grid? When we logged on this morning, we noticed some of the accounts we manage have shifted from the classic square-shaped posts to a 4:5 aspect ratio. Instagram’s gradual rollout of the new 4:5 grid is a clear indication of a shift towards portrait content ideal for mobile devices. This means it’s time to adapt your Instagram strategy to ensure your feed remains visually appealing and engaging in both the traditional 1:1 and the emerging 4:5 formats. Here’s how you can adjust your previous posts 📲 #instagram #instagramfeed #grid #gridsize #igtips #ighack #ighacks #hack #hacksinstagram #contenttips #contentcreation #contentstrategy

When joining forces seems like the only option 🥰 In 2014, our directors, Jessica and Leanne, were connected via a Facebook post. We both had separate businesses and worked collaboratively on many client projects over the next 4 years. Then in 2018, @jessicahumphreysau asked @leannenicholsonau to merge businesses creating the Oraco that it is today. Over the past 6 years, we’ve faced many hurdles but have had each other’s back and come out even stronger 💪 Who else has a business partner?

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When joining forces seems like the only option 🥰 In 2014, our directors, Jessica and Leanne, were connected via a Facebook post. We both had separate businesses and worked collaboratively on many client projects over the next 4 years. Then in 2018, @jessicahumphreysau asked @leannenicholsonau to merge businesses creating the Oraco that it is today. Over the past 6 years, we’ve faced many hurdles but have had each other’s back and come out even stronger 💪 Who else has a business partner?

✨ What a Year! ✨

Over the holiday break we had some time to reflect on our incredible 2024 journey.

From branding and strategy, through to websites, managing socials and campaigns—we’ve had the privilege of working on super exciting projects with our amazing clients, old and new.

2024 brought its share of highs and lows, but through it all, our talented team showed unwavering creativity, passion and dedication 💪

To our clients, thank you for trusting us to bring your visions to life. To our wonderful team, we couldn’t be any more proud of what we achieved.

Here’s to 2025 🥂
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#DigitalMarketingMelbourne #ContentCreation #Branding #Design #Creative #WebDesign #Website #BrandingAgency #BrandStrategy #SocialMediaManager #Strategy #GraphicDesigner #WebDesigner #MarketingStrategy #BusinessStrategy #2024recap #2025 #theyearthatwas #yearinreview #portfolio #OracoAgency #Oraco #MorningtonPeninsula #Mornington #MornPen

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✨ What a Year! ✨

Over the holiday break we had some time to reflect on our incredible 2024 journey.

From branding and strategy, through to websites, managing socials and campaigns—we’ve had the privilege of working on super exciting projects with our amazing clients, old and new.

2024 brought its share of highs and lows, but through it all, our talented team showed unwavering creativity, passion and dedication 💪

To our clients, thank you for trusting us to bring your visions to life. To our wonderful team, we couldn’t be any more proud of what we achieved.

Here’s to 2025 🥂
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#DigitalMarketingMelbourne #ContentCreation #Branding #Design #Creative #WebDesign #Website #BrandingAgency #BrandStrategy #SocialMediaManager #Strategy #GraphicDesigner #WebDesigner #MarketingStrategy #BusinessStrategy #2024recap #2025 #theyearthatwas #yearinreview #portfolio #OracoAgency #Oraco #MorningtonPeninsula #Mornington #MornPen

Have you seen the A Grade team getting around Brisbane in their bold new livery? 😍

Vehicle wraps are a great way to capture attention on the road - but with so many out there, it`s crucial your brand and wrap design are distinctive enough to stand out 👀

Have you seen a brand with a wrap that you couldn`t miss? Let us know in the comments!
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#VehicleWrap #CarWrap #Livery #VehicleDesign #GraphicDesign #Design #OracoAgency #Oraco #MorningtonPeninsula #Mornington #MornPen #MelbourneCreatives #ContentAgency #BrandingAgency #ContentManager #DigitalMarketingMelbourne #ContentCreation #Branding #Designer #Creative #BrandingAgency #MeetTheTeam #SocialMediaManager #Strategy #PR #MarketingStrategy #BusinessStrategy

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We acknowledge the Bunurong/Boon Wurrung People, the traditional custodians of the land on which we live and work. We pay our respect to their Elders past, present and emerging, and extend that respect to all Aboriginal and Torres Strait Islander peoples. We are committed to moving towards justice, truth, equality and liberation for First Nations people and are proud advocates of Pay The Rent.

Day: March 30, 2020

Adapting to Change: It’s Time to Shift Your Focus

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