A superior vue on property.
Vue Properties is a boutique design, development and construction company creating superior quality projects for buyers and investors, that are innovative and timeless.
Vue recognised that their original branding was no longer attracting client’s looking for a premium product and service. With this in mind, they decided it was time to rebrand.
Oraco was engaged to deliver a rebrand beginning with the brand identity and a branding & communications strategy.
The original brand identity was construction focused and masculine, which no longer resonated with their growing target audience. The new brand identity introduced an earthy, yet sophisticated, colour palette as well as modern graphic elements.
As part of their branding & communication strategy, we redefined their brand voice to convey their expertise and professionalism. Vue’s biggest point of difference is being a transparent and family-oriented team that understands the importance of building a better future for families; therefore, their language and tone also had to be relatable, trustworthy and aspirational.
The rebrand successfully conveys Vue’s new strategic theme of being bold and different. In an industry where everyone looks the same and has a reputation for hidden costs and blown out timelines, Vue Properties is a breath of fresh air.
With the branding and strategy complete, Oraco worked with Vue to roll it out internally and externally. We updated their corporate stationery, collateral & signage, and built a new website with an exceptional interactive user experience.
We continue to work with Vue on their brand collateral and implementing their communications strategy.
Vision: To create superior quality homes and developments in desirable locations with innovative and timeless design
Values: Liveability, Transparency, Quality, Relationships, Innovation, Sustainability