01
The brief
Vokke is an Australian technology company that designs and delivers secure digital solutions for organisations operating in complex and highly regulated environments. Working across sectors where reliability, security and trust are critical, Vokke helps organisations solve complex operational challenges through innovative technology and human-centred design. As the business continued to grow and evolve, Vokke engaged Oraco to refine its market positioning, strengthen its brand narrative and create a more sophisticated identity that reflected the scale, capability and expertise of the organisation. The goal was to position Vokke as a trusted technology partner for high-assurance environments while creating a scalable foundation for future growth.
Client
Vokke
Type
Project
Industry
Technology
What we did
Branding & strategy
Brand rollout
Website design
02
Branding & strategy
We began with a series of stakeholder discovery workshops involving the founders, executive team and Chief Marketing Officer to gain a deep understanding of the business, its vision, competitive landscape and long-term ambitions. Through this process, we identified an opportunity to reposition Vokke from a technology provider to a trusted strategic partner capable of delivering complex solutions within high-assurance environments. This informed the development of a comprehensive brand strategy, including market positioning, audience insights, brand personality, messaging architecture and communication principles. From this strategic foundation, we evolved the visual identity to better reflect the organisation’s maturity, expertise and innovative approach. The resulting identity balances professionalism and technical credibility with a modern, forward-thinking aesthetic, helping Vokke stand apart within a crowded technology sector. We developed a comprehensive messaging framework and brand copy to clearly articulate Vokke’s value proposition, capabilities and point of difference. This ensured consistency across customer communications, marketing activity and stakeholder engagement while providing a clear foundation for future growth.
03
Brand rollout
Following the development of the brand strategy and visual identity, we worked closely with the Vokke team to roll out the brand across a wide range of internal and external touchpoints. The objective was to create a consistent and scalable brand experience that could support the organisation’s growth while empowering internal teams to maintain brand consistency. This included the development of social media templates, document templates and supporting marketing collateral. The result was a cohesive suite of brand assets that not only strengthened the visual identity but also provided the tools and guidelines required for ongoing implementation across the business.
04
Website
As part of the rebrand, we partnered with Vokke to redesign and restructure their website, ensuring the digital experience reflected the maturity and sophistication of the evolving brand. Our involvement extended beyond visual design, supporting the overall website architecture, user experience and content strategy. Working closely with stakeholders, we helped define site structure, navigation and key user journeys to ensure visitors could easily understand Vokke’s services, solutions and value proposition. We developed the website copy and messaging framework, translating the brand strategy into clear, engaging content that better communicated the organisation’s expertise and capabilities. Combined with the refreshed visual identity, the result was a modern digital presence designed to improve usability, strengthen brand perception and support lead generation and business growth. The website was designed and prototyped in Figma, creating a detailed and developer-friendly design system that streamlined handover and ensured the final build closely aligned with the intended user experience and visual design. The result is a digital experience that feels contemporary, intelligent and highly professional, reinforcing the brand’s positioning as a trusted technology partner built for certainty.
05
The Impact
The Vokke project transformed the organisation from a technology provider into a trusted partner for organisations operating in complex and high-assurance environments. Through strategic positioning, refined messaging and a cohesive visual identity, the brand now better reflects the expertise, capability and confidence behind its solutions. The result is a stronger market position, a more consistent customer experience and a scalable foundation that supports future growth across marketing, sales and digital channels.
This has got to be one of the best statements I've read about Vokke, ever. This captures who we are and where we want to be heading very well. Amazing work on this! The positioning in the overview is spot on in my opinion. It really articulates what we're about and what I believe will be more important in the years fuelled by AI to come. Great work!
Adrian Grayson-Widarsito, CTO & Jon Wellman, CEO
