01
The brief
Enchanted Adventure is one of the Mornington Peninsula’s most iconic family attractions, offering a unique mix of adventure, discovery and nature-based experiences. From tree surfing and tube slides to mazes, puzzles and beautifully maintained gardens, the park has evolved significantly over the years, attracting visitors of all ages seeking fun, connection and outdoor exploration. As the business continued to expand beyond its origins as Enchanted Adventure Garden, the existing brand no longer reflected the energy, excitement and diversity of experiences available throughout the park. Enchanted Adventure engaged Oraco to develop a refreshed brand strategy and visual identity that would better position the attraction alongside leading adventure destinations while retaining the sense of wonder and discovery that has made it a Peninsula favourite. The goal was to create a brand that feels adventurous, vibrant and memorable, while remaining approachable, family-friendly and connected to nature.
Client
Enchanted Adventure
Type
Partnership
Industry
Tourism & experience
What we did
Branding & strategy
Environmental design
Social & content
02
Branding & strategy
We began with a brand strategy process to better understand Enchanted Adventure’s audiences, positioning and long-term vision. While the park had built strong recognition over many years, the brand no longer reflected the breadth of experiences on offer, with perceptions still heavily tied to its origins as Enchanted Adventure Garden. The resulting strategy centred on balancing adventure and wonder, creating a brand that could better represent the park’s evolution while retaining the magic and connection to nature that visitors already loved. This foundation informed the development of a refreshed visual identity that retained the existing logo while introducing a more vibrant colour palette, bold typography and a flexible graphic system inspired by the park’s attractions. The result is a brand that feels more adventurous, energetic and contemporary while remaining recognisable to existing visitors and preserving the park’s established brand equity.
03
Environmental design
To bring the new identity into the physical environment, we developed a range of large-scale brand applications including billboards, transport advertising and environmental signage. The bold typography, vibrant colour palette and flexible graphic system were designed to create strong visibility and recognition, helping Enchanted Adventure stand out within a competitive tourism and attractions market while reinforcing a sense of excitement and anticipation before guests even arrive.
04
Social & content
In partnership with The Commute Agency, we evolved Enchanted Adventure’s video content approach to better reflect the energy and excitement of the park experience. Moving away from slower, more traditional tourism-style content, we introduced a more dynamic visual style using GoPro footage and fast-paced editing techniques to showcase the attractions from a visitor’s perspective. The result is content that feels more immersive, adventurous and engaging, helping audiences experience the thrill, movement and variety of the park before they visit while strengthening Enchanted Adventure’s position as a leading family adventure destination.
05
The impact
The rebrand helped shift perceptions of Enchanted Adventure from a garden attraction with adventure elements to a destination built around adventure, exploration and discovery. With a more vibrant identity, stronger positioning and a flexible visual system, the brand now better reflects the breadth of experiences on offer while providing a scalable platform for future growth, marketing and visitor engagement.
