Sarah has built her community by sharing mum life, fashion finds, food favourites and plenty of chocolate along the way. She first entered the online space as an IVF solo mum by choice, openly sharing a chapter of her life that inspired countless women. Then, in an unexpected twist, she met Damien, fell in love, and got married.

With a talent for making her audience feel instantly at ease, Sarah brings a mix of honesty, humour and heartfelt storytelling to everything she creates. Her authenticity is naturally engaging, which is how she has and continues to grow her following.

What started as a small hobby has turned into a space filled with conversation, support and incredible opportunities. Brands partner with Sarah because she connects deeply, drives genuine engagement, and delivers content that feels refreshingly human.