Sam is the creator behind @addicted_to_bargains, one of Australia’s leading bargain and value-focused social media communities.

She is known for uncovering the deals, discounts and unexpected finds worth knowing about, with a highly engaged audience who rely on her to show what’s worth buying, where to find it, and how to get it for less.

Beyond bargains, Sam’s energetic personality, relatable delivery and genuine enthusiasm make her content highly engaging, while her straightforward approach has built strong trust with her community. Whether she’s highlighting a supermarket special, sharing a beauty find, exploring a new store or testing a product, she turns everyday discoveries into content people want to watch, share and act on.

For brands, this combination of reach, trust and purchase-driven content creates a powerful opportunity. Sam integrates brand messaging seamlessly into the useful, entertaining content her audience already comes to her for.

With broad appeal across retail, grocery, beauty, fashion, home, food, travel and lifestyle, Sam is an ideal partner for brands looking to build awareness, showcase value and drive consideration.