Last quarter, our crew shared what content had stopped them mid-scroll. This quarter, our team shared their favourite pieces of content and what a mixed bag we got! From the 2023 Women’s World Cup to Winnie the Pooh: The Deforestation Edition, here is another jam-packed edition of the content that stopped us in our tracks this quarter.
Maisie – Social Media Coordinator
I found Olaplex’s recent campaign very clever. It is an example of a brand that is great at social listening and knows what the public thinks about its products.
Their hair products are on the more expensive side, so lots of brands have tried to ‘dupe’ their products in the past, so they decided to create an ‘Oladupé.’ The hashtag #Olaplexdupe gained over 55 million views on TikTok.
They worked with over 100 influencers to unbox this new ‘dupe’ and use the product before revealing that it was actually the real deal. Now, when customers search ‘Olaplex dupe’ on TikTok, their product is at the forefront.
The main kicker is that all of the 160 ingredients that make up their sought-after bonding technology are actually patented by Olaplex, making them impossible to dupe.
They beat the dupe brands at their own game and made themselves ‘un-dupable.’
Here is an article that dives into it more.
Leanne – Co-Founder/Creative Director
I absolutely loved the content surrounding the 2023 Women’s World Cup.
It was so refreshing to see the whole country (even those who had never watched a game before) get behind the Matildas, especially for the quarter-final game against France, which led them to their first-ever semi-final through an intense penalty shootout.
One of my favourite videos that came out of this game was this one from Jacqui Felgate, where everyone on the plane was watching the game (aside from one guy watching Lord of the Rings!):
That moment for women’s sport ❤️⚽️👑🦘 pic.twitter.com/vCgv9m4vxM
— Jacqueline Felgate (@Jacquifelgate) August 12, 2023
Another was the compilation of scenes from around the country:
Goosebumps.
From all corners of the country 🫶🇦🇺#Matildas #FIFAWWC #TilitsDone pic.twitter.com/ERIusC7HEZ
— CommBank Matildas (@TheMatildas) August 13, 2023
This article includes some of the other great viral content from this game.
The Matildas vs France quarterfinal game made history with a recorded average audience of 4.17 million, making it the most-watched TV event since the current audience measurement system began in 2001.
Ella – Social Media and Content Creator
I thought Meta’s AI social profiles were pretty interesting. They partnered with multiple celebrities/public figures and created an AI social profile for them. For example, the Kendall Jenner one can be seen here.
Read the full post here.
Kelsey – Strategy Manager – PR
I really enjoyed this read.
I was not always a big influencer follower, as I too, had become sceptical. However, I changed my perspective to see influencers as small businesses. I really considered the time and investment they have for their jobs, and my view of this space in social media completely pivoted!
I loved this perspective on the influence online personalities (influencers/creators) have on our view of the world, whether we are willing to admit it or not!
Mostly, I think it’s important to highlight this point: “An influencer is somebody who runs their own online media company.”
This is something we feel very strongly about at Oraco. Influencers should be respected as sole traders and given the credit and fair compensation they are due—no matter the size of their following or previous collaboration history.
Now, I can proudly say I work with some of the most creative influencers and love watching them develop their communities and assist in building up brands that they truly believe in.
Sophie – Art Director/Senior Designer
Content that stopped me mid-scroll was the Wes Anderson trend – I was happily stuck in a very charming corner of the internet for a while there!
Lovely little videos of people going about their day, from a day in Lisbon to working in a wood shop. With the familiar quirky style – the perfect symmetry, eye-catching colour, sound, humour, and pacing – people were romanticising the little moments, and as a designer and fan – I was delighted.
It was refreshing to see content in my feed filmed differently, with a more considered and artistic approach and a focus on telling a story.
It also combined my love for travel and art content. I enjoyed seeing different places through a new lens. And from a marketing perspective, it was interesting to see how brands took it on!
Ellie – Strategy Manager – Brand
If you’ve read the blogs I’ve written for Oraco, you’ll see I quite frequently mention Who Gives a Crap. Despite being obsessed with their tone of voice and Instagram posts (honestly, if you haven’t already, check out their Instagram), they are phenomenal about educating their community on the real issues happening in the world and how we can do better. This quarter, my favourite piece of content combined my favourite brand and one of my favourite shows (and books) as a kid – Winnie the Pooh.
What does toilet paper have to do with a kids’ cartoon? I hear you ask. On paper, absolutely nothing. However, the Winnie the Pooh and Who Gives a Crap collaboration is not what you’d expect. While tales from the Hundred Acre Wood are burnt into the back of my brain, I was not prepared for Winnie the Pooh: The Deforested Edition. Illustrated by Who Gives a Crap, this story shows what kind of world our favourite characters would be living in if we don’t stop deforestation.
It is relatable, educational, and gut-wrenchingly sad but well worth a read.
Summing it up
Scroll-stopping content doesn’t need to be a huge campaign – sometimes, something as seemingly small as a newspaper article, eDM, or even a social media post can be enough to make someone stop and pay attention.
Do you have something that stopped you mid-scroll recently? Or perhaps you’d like to create something impactful for your business? Whatever it is, we’d love to hear it. Reach out to us via Instagram DM or email.
