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Maximise your brand’s potential with our
Branding Bootcamp
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Maximise your brand’s
potential with our free
Branding Bootcamp
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Branding Bootcamp wrap up
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If you’re anything like most busy business owners, you may have missed a thing or two from our Branding Bootcamp, among your influx of emails.
We understand these things happen, so we have collated all content, including:
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Actionable tips
Our Brainy Branding Bunch at Oraco put together an 6-day online workshop covering 6 topics to help maximise your brand’s potential.
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Resources and tools
Each day we sent participants helpful hints, tips and actionable tools straight to their inbox, to help boost their brand!
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Expert interviews
We featured interviews with branding experts from a range of industries, who shared some of their top branding tips for success.
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Get access to the content
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Day 1: A Memorable Brand is Clear
Ensuring your brand is clear can be harder than it seems. Day one will focus on figuring out WHAT you do, WHY you do it and WHO you do it for.[/vc_column_text][vc_empty_space height=”30px”][vc_btn title=”View day 1″ style=”outline-custom” outline_custom_color=”#000000″ outline_custom_hover_background=”#b2c9ef” outline_custom_hover_text=”#000000″ shape=”square” align=”left” i_align=”right” i_icon_fontawesome=”fa fa-long-arrow-right” css_animation=”fadeIn” add_icon=”true” link=”url:https%3A%2F%2Foraco.com.au%2Fbranding-bootcamp%2Fday-1-clear%2F|||”][/vc_column_inner][/vc_row_inner][vc_row_inner content_placement=”top” css=”.vc_custom_1655692591429{padding-bottom: 40px !important;}”][vc_column_inner width=”1/4″][vc_column_text][/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]
Day 2: A Memorable Brand is Current
Your brand must remain relevant to keep up with ever-changing trends and consumer demands. On day two we look at your audience, current events and using PR as a tool to remain current.[/vc_column_text][vc_empty_space height=”30px”][vc_btn title=”View day 2″ style=”outline-custom” outline_custom_color=”#000000″ outline_custom_hover_background=”#b2c9ef” outline_custom_hover_text=”#000000″ shape=”square” align=”left” i_align=”right” i_icon_fontawesome=”fa fa-long-arrow-right” css_animation=”fadeIn” add_icon=”true” link=”url:https%3A%2F%2Foraco.com.au%2Fbranding-bootcamp%2Fday-2-current%2F|||”][/vc_column_inner][/vc_row_inner][vc_row_inner content_placement=”top” css=”.vc_custom_1655692596829{padding-bottom: 40px !important;}”][vc_column_inner width=”1/4″][vc_column_text][/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]
Day 3: A Memorable Brand is Valuable
A valuable brand equates to more than its financial value. On day three we identify that brand equity plays an integral part in influencing your brand’s value.[/vc_column_text][vc_empty_space height=”30px”][vc_btn title=”View day 3″ style=”outline-custom” outline_custom_color=”#000000″ outline_custom_hover_background=”#b2c9ef” outline_custom_hover_text=”#000000″ shape=”square” align=”left” i_align=”right” i_icon_fontawesome=”fa fa-long-arrow-right” css_animation=”fadeIn” add_icon=”true” link=”url:https%3A%2F%2Foraco.com.au%2Fbranding-bootcamp%2Fday-3-valuable%2F|||”][/vc_column_inner][/vc_row_inner][/vc_column][vc_column width=”1/2″][vc_row_inner content_placement=”top” css=”.vc_custom_1655692603703{padding-bottom: 40px !important;}”][vc_column_inner width=”1/4″][vc_column_text][/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]
Day 4: A Memorable Brand is Unique
It can be challenging to ensure your brand stands out in a saturated market. On day four we uncover the role brand identity and values play in keeping you front of mind within your target audience.[/vc_column_text][vc_empty_space height=”30px”][vc_btn title=”View day 4″ style=”outline-custom” outline_custom_color=”#000000″ outline_custom_hover_background=”#b2c9ef” outline_custom_hover_text=”#000000″ shape=”square” align=”left” i_align=”right” i_icon_fontawesome=”fa fa-long-arrow-right” css_animation=”fadeIn” add_icon=”true” link=”url:https%3A%2F%2Foraco.com.au%2Fbranding-bootcamp%2Fday-4-unique%2F|||”][/vc_column_inner][/vc_row_inner][vc_row_inner content_placement=”top” css=”.vc_custom_1655692607302{padding-bottom: 40px !important;}”][vc_column_inner width=”1/4″][vc_column_text][/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]
Day 5: A Memorable Brand is Trustworthy
You wouldn’t eat at a restaurant with multiple negative reviews or purchase items from a store that offers poor customer service. Therefore, trust plays a pivotal role in relation to your brand. With consumer trust comes the potential to welcome brand loyalty. Day five is about building trust and humanising your brand.[/vc_column_text][vc_empty_space height=”30px”][vc_btn title=”View day 5″ style=”outline-custom” outline_custom_color=”#000000″ outline_custom_hover_background=”#b2c9ef” outline_custom_hover_text=”#000000″ shape=”square” align=”left” i_align=”right” i_icon_fontawesome=”fa fa-long-arrow-right” css_animation=”fadeIn” add_icon=”true” link=”url:https%3A%2F%2Foraco.com.au%2Fbranding-bootcamp%2Fday-5-trustworthy%2F|||”][/vc_column_inner][/vc_row_inner][vc_row_inner content_placement=”top” css=”.vc_custom_1655692610925{padding-bottom: 40px !important;}”][vc_column_inner width=”1/4″][vc_column_text][/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]
Day 6: A Memorable Brand is Nurtured
There is a lot of work that goes on behind the scenes to support and grow your brand over time. We uncover what this can look like on the final day of our Branding Bootcamp, using planning, content pillars and auditing.[/vc_column_text][vc_empty_space height=”30px”][vc_btn title=”View day 6″ style=”outline-custom” outline_custom_color=”#000000″ outline_custom_hover_background=”#b2c9ef” outline_custom_hover_text=”#000000″ shape=”square” align=”left” i_align=”right” i_icon_fontawesome=”fa fa-long-arrow-right” css_animation=”fadeIn” add_icon=”true” link=”url:https%3A%2F%2Foraco.com.au%2Fbranding-bootcamp%2Fday-6-nurtured%2F|||”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row full_width=”stretch_row” gap=”35″ css_animation=”fadeIn”][vc_column css=”.vc_custom_1657159919488{padding-top: 80px !important;padding-bottom: 80px !important;}”][vc_column_text css_animation=”fadeIn”]
Bonus content!
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Get additional tips from our Branding Bootcamp experts with the full interviews below.
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Was this Bootcamp helpful?
Now that you have the knowledge, we would love your opinion. We might be experts in branding, but there’s always room for improvement. Here at Oraco we love constructive feedback.
If you have a moment, please take this quick survey! We have included a few questions about your experience. Your thoughts would be greatly appreciated. As a token of gratitude, you will go in the running to win a $100 VISA card![/vc_column_text][/vc_column][vc_column width=”1/2″][vc_row_inner css=”.vc_custom_1655685404094{padding-top: 40px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;background-color: #ffffff !important;border-radius: 10px !important;}” el_class=”form-box”][vc_column_inner][vc_column_text]
Fill in the below survey
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For updates, opinions and news.
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