01
The brief
Inovayt is one of Australia’s most reputable, independently owned financial services companies. With a vision to empower clients to generate wealth, create happiness, and achieve financial freedom, Inovayt sought a brand and communications partner to help evolve its message and visual identity as the business expanded beyond mortgage broking into wealth and commercial services.
What began as a partnership for social and content support quickly grew into a full-scale brand transformation. As their offerings diversified, they needed a unified identity and digital presence that reflected their growth while maintaining the trust and familiarity built over years of client relationships.
Client
Inovayt
Type
Partnership
Industry
Finance
What we did
Strategy Development
Brand Identity Design
Corporate Stationery
Marketing Collateral
Website Design
Website Development
Social Media Branding
Social Media Management
Content Writing
Content Creation
02
Branding & Strategy
Our goal was to reposition Inovayt as a lifelong financial partner. One that inspires confidence and connection at every stage of the client journey. Through client research and data analysis, we identified that stability, trust and growth were what truly resonated with their audience.
Rather than starting from scratch, we evolved Inovayt’s existing identity, retaining key visual elements including the blue and green palette that symbolised security and progress, and built upon them with a modernised brand system. The result was a cohesive, future-focused identity that unites four distinct service sectors while staying recognisable and trustworthy.
We delivered a comprehensive brand style guide to ensure the identity remained consistent across every touchpoint, from digital assets to internal collateral, laying the foundation for long-term brand equity.
03
Website
Navigating the world of finance can feel overwhelming, so we set out to create a digital experience that made it feel simple, human and empowering.
Our UX and UI design process began with user journey mapping, identifying how different audiences moved through Inovayt’s services. We designed clear pathways for each, focusing on intuitive navigation, streamlined content flow and meaningful conversion points.
Visually, the website balances approachability with professionalism. A fresh, modular layout, consistent use of the brand identity, and confident messaging invite users to explore without feeling lost in financial jargon.
To bring the experience to life, we built the site on a Tailwind CSS framework with Gutenberg blocks allowing for a clean, lightweight and fully responsive interface. This ensured fast load times, scalable layouts and seamless integration with Inovayt’s existing systems.
Behind the visuals sits a robust content strategy. We developed a structured content plan for Inovayt’s growing library of resources, including blog articles, guides and downloadable tools to help position the brand as an industry thought leader. The content hub was designed to encourage signups and repeat visits, giving users free access to trusted financial insights while reinforcing Inovayt’s commitment to education and empowerment.
The result is a website that feels as dynamic and trustworthy as the brand itself, balancing function, form and financial expertise to create an experience users want to return to.
04
Social & Content
Since 2016, we worked in partnership with Inovayt to support their marketing and sales initiatives through strategic communications activity across multiple channels. To ensure Inovayt was reaching and engaging a variety of audiences, Oraco’s role extended to community engagement and content creation, as well as keyword-focused copy and content writing.
05
Results
We developed a brand focused on longevity and professionalism in a competitive environment and supported the business in maintaining this for nearly 10 years.
Since launching the new website, user visitation increased by 111.04% (2,600 vs 1,232) and pages viewed per session by 21.91% (2.32 vs 1.91). Organic traffic increased by 211.57% and referral traffic by 98.07%.
Through a combination of strategic branding, content consistency and digital optimisation, Inovayt continues to grow. Proof that investing in a strong, story-led brand pays long-term dividends.
We have been with Oraco Agency for over 8 years now. They have elevated Inovayt to the next level! Thanks team!
Jordan Morieson, General Manager
