01
The brief
Inovayt is one of Australia’s most reputable, independently owned financial services companies. Their mission is to develop lasting relationships with their clients secured by trust, personalised service and professional advice. Inovayt initially engaged Oraco for social and content support, yet within six months the company evolved their services adding wealth and commercial sectors to their successful mortgage broking business. This meant they required support with a rebrand to communicate the two new offerings to their widened audience.
Client
Inovayt
Type
Partnership
Industry
Finance
What we did
Strategy Development
Brand Identity Design
Corporate Stationery
Marketing Collateral
Website Design
Website Development
Social Media Branding
Social Media Management
Content Writing
Content Creation
02
Branding & Strategy
Our job was to create a unified brand and strategy that would reposition Inovayt as the path to financial freedom, happiness and wealth for their clients. We gathered data from Inovayt’s current client base through primary research to guide us through the process.
From the data, we were able to establish that the current logo motif and colour palette were crucial in maintaining brand recognition for their current audience. Their audience had a positive reaction to the current colour palette – Blue was seen to represent trust, security and stability, which aligned well with the finance sectors; and green signified growth, renewal and ambition, which paired well with the new wealth sector.
Once we lay the foundations for the brand’s positioning, we developed a compelling visual identity that accomplishes two very important goals – maintaining a visual link to the company’s previous brand while establishing a new, modern look and successfully differentiating the four sectors of the company.
We developed a comprehensive brand style guide, and rolled out the brand company-wide in both internal and external collateral.
03
Website
The new website engages users with an emotive brand story and simplifies the navigation around their four service offerings.
Navigating the world of finance can be tricky, so we created a resource hub, alongside the blog. We wanted to highlight Inovayt’s valuable resources and entice users to easily sign up for free content, whether via the signup form or directly from the resources pages.
04
Social & Content
Since 2016, we have worked in partnership with Inovayt to support their marketing and sales initiatives through strategic communications activity across multiple channels.
To ensure Inovayt is reaching and engaging a variety of audiences, Oraco’s role extends to community engagement and content creation, as well as keyword-focused copy and content writing.
05
Results
We developed a brand focused on longevity and professionalism in a competitive environment and have supported the business in maintaining this for over 6 years.
Since launching the new website in 2020, user visitation has increased by 111.04% (2,600 vs 1,232) and pages viewed per session by 21.91% (2.32 vs 1.91). Organic traffic has increased by 211.57% and referral traffic by 98.07%.
The business has gone from settling $379m in loans in 2020 fin year to $805m in 2022. This can be partially attributed to their commitment to the long-term branding game – they have been consistent in their approach to nurturing the brand’s reputation, optimising their website, creating a content strategy and engaging their community.
We have been with Oraco Agency for over 8 years now. They have elevated Inovayt to the next level! Thanks team!
Jordan Morieson, General Manager
