01
The brief
Australia and New Zealand apparel brand, Fashion Biz, is an industry leader in uniform, corporate apparel, trade work wear and promotional clothing. The business recognised a need to digitise its offering and brand to stay ahead in the industry and enhance its online presence.
Client
Fashion Biz
Type
Partnership
Industry
Fashion
What we did
Strategy Development
Brand Values
Social Media Management
Content Writing
Content Creation
Social Media Advertising
Campaign Management
Influencer Marketing
02
Solution
Oraco began the process with the development of a brand values document that would support the business in articulating its purpose and assist with the development of our digital marketing strategy to integrate with the overall marketing plans.
Fashion Biz and its brands already had a strong presence within its distributor network and therefore our challenge was to use digital channels to reach and attract the end-consumer. We developed a comprehensive digital content strategy that appealed to both distributors and end users, whilst integrating the values of the brand.
We created a full digital program across Facebook, Instagram and LinkedIn with regular content that goes beyond the product and provides value for the end-consumer. This includes lifestyle content for the professions that the brands provide apparel for, as well as third-party content that appeals to their target audiences.
03
Results
We rolled out a successful organic social media and digital marketing program and are currently undergoing a strategic approach to paid social media, alongside influencer marketing.
Image © 2020 Fashion Biz. All rights reserved.
Oraco is the most delightful group of people to work with - very strategic and creative and they take the time to really listen to their clients, understand their business and add value at every opportunity. They have assisted us to set up 15 social media channels across three countries; drive brand awareness and engagement and demonstrate how effective an integrated marketing model truly is. A very trustworthy, reliable and results driven strategic partner.
Desiree Clark, Global Marketing Strategist
