01
The brief
Fashion Biz is a leading apparel group across Australia and New Zealand, with a portfolio that spans uniforms, corporate wear, trade workwear and promotional clothing. Already well-established within its distributor network, the business recognised the need to evolve digitally, building stronger direct relationships with end consumers while continuing to empower trade partners. Oraco was engaged to guide this digital transformation, defining brand foundations, creating a connected marketing ecosystem and amplifying awareness across the Fashion Biz brands through strategy-led social storytelling.
Client
Fashion Biz
Type
Partnership
Industry
Fashion
What we did
Strategy Development
Brand Values
Social Media Management
Content Writing
Content Creation
Social Media Advertising
Campaign Management
Influencer Marketing
02
Branding & strategy
We began with brand clarity. Through workshops and stakeholder discovery, we developed a brand values and purpose framework that captured Fashion Biz’s identity, vision and voice. These foundations guided the creation of a digital marketing strategy that integrated with existing sales and distribution models while opening new pathways to reach end users. Our strategy positioned Fashion Biz as an innovative, people-first brand that understands its customers’ worlds. It established consistent messaging and storytelling across channels, blending B2B and B2C communication seamlessly. Content pillars were built around lifestyle, profession and purpose showing not just what Fashion Biz makes, but who it’s made for.
03
Social & content
With a strong strategic base in place, we rolled out a comprehensive social media program across Facebook, Instagram, LinkedIn, TikTok and Pinterest, uniting the group’s key brands under one cohesive approach. Each brand’s social presence was tailored to its audience and tone. For Biz Care, this was apparel for modern medical professionals. We created a community-driven social identity that humanised the scrubs category through relatable content, video storytelling, and creative campaigns. Facebook: +28 % likes · +21 % engagement · +134 % page views (2.0 M reach) Instagram: +100 % followers · 981 K impressions · 818 K reach · 9,753 profile visits TikTok: 227 K views · 10 K likes · 654 shares Paid Advertising: 172,258 engagements at $0.004 cost-per-result For Syzmik, it was advanced industrial and trade workwear. Competing against streetwear-inspired labels, we built Syzmik’s digital personality around authenticity, UGC, and bold visual storytelling that resonated with tradies. Facebook: +3,300 followers · 4.6 M reach · 5.9 M impressions · 28 K page views Instagram: 1.4 M impressions · 1.2 M reach · 12.2 K profile visits TikTok: 1.3 M views · 56.4 K likes · 12 K shares Paid Advertising: 61,604 engagements at $0.005 cost-per-result Through creative direction, campaign planning and platform optimisation, each sub-brand’s personality came to life, driving exponential growth in awareness, engagement and loyalty across diverse audiences.
04
Partnerships & activations
To extend campaign impact beyond the feed, we combined digital storytelling with real-world experiences. Oraco led a series of influencer partnerships across Australia and New Zealand, selecting creators aligned with each sub-brand’s audience, from healthcare professionals and lifestyle content creators to on-site trades and industry advocates. Influencers showcased the apparel in authentic, everyday contexts, generating trusted peer-to-peer advocacy and organic reach that complemented paid efforts. We also delivered a suite of offline activations that turned the campaigns into tactile brand moments. Curated gift boxes, featuring new-season apparel, lifestyle inclusions and personalised collateral, were delivered to key influencers and media partners, driving unboxing content and community buzz. To strengthen brand connection, in-person events and brand pop-ups gave audiences the chance to engage directly with the products and people behind them. These activations bridged the gap between digital and physical, creating a cohesive 360-degree brand experience that built trust, excitement and momentum.
05
The impact
The results speak for themselves. With a unified digital strategy, community-driven content and multi-channel campaign execution, Fashion Biz achieved significant growth across all social platforms, enhanced brand recognition, and a revitalised presence that bridges B2B and B2C communication. The success of the sub-brands, including Biz Care and Syzmik, continues to influence future activity across the wider Fashion Biz portfolio, proving that even legacy apparel brands can thrive in the digital age when guided by strategy, creativity and purpose. Image © 2020 Fashion Biz. All rights reserved.
Oraco is the most delightful group of people to work with - very strategic and creative and they take the time to really listen to their clients, understand their business and add value at every opportunity. They have assisted us to set up 15 social media channels across three countries; drive brand awareness and engagement and demonstrate how effective an integrated marketing model truly is. A very trustworthy, reliable and results driven strategic partner.
Desiree Clark, Global Marketing Strategist
