01
The brief
As one of Australia’s leading spa and wellness brands, endota is synonymous with natural beauty and mindful living. However, their digital content had become heavily product-driven, missing the emotional storytelling that connects with an online wellness audience. Oraco was engaged to deliver creative content across endota’s social media channels, for both the core brand and the endota Wellness College. The goal was to reposition the brand from a commercial retailer to a lifestyle movement that nurtures connection, authenticity and everyday wellbeing.
Client
endota Spa
Type
Partnership
Industry
Wellness
What we did
Strategy Development
Creative Direction
Social Media Branding
Social Media Management
Content Writing
Content Creation
Social Media Advertising
Campaign Management
02
Design execution
We refreshed endota’s digital aesthetic to feel more natural, warm and contemporary, while keeping true to the brand’s clean, recognisable style. This included a fresh approach to product imagery, the integration of illustrations, quotes and carousel post designs, and the development of an extended social media brand system, including new complementary fonts and a tertiary colour palette tailored to appeal to a younger audience. Movement became a key ingredient. We introduced video, GIFs and motion graphics to transform static content into thumb-stopping moments that encouraged engagement and curiosity. Each visual was crafted to reflect the calm confidence of the endota experience, while infusing a little more playfulness into the feed.
03
Social & content
We developed a detailed social media strategy designed to humanise the brand and strengthen community engagement. The approach centred on storytelling, aligning every post, caption and visual with endota’s core values of balance, connection and care. To support this shift, we introduced a range of creative digital campaigns that celebrated self-care rituals and inspired conversation rather than pushing products. Our strategy elevated the brand’s purpose, bringing together both the retail and education arms under one cohesive tone and visual language. We also led the creative strategy and execution for the Blue Light Defence product launch. A campaign aimed at raising awareness around blue light exposure from screens and its impact on skin health. Our team delivered a holistic campaign strategy encompassing photography direction, content creation and social storytelling. From crafting copy that educated audiences about blue light protection to designing scroll-worthy visuals, every element worked together to position endota as an innovator in natural wellness solutions. The launch resonated across platforms, deepening engagement with both loyal followers and new audiences who connected with the brand’s message of mindful living in a digital world.
04
The impact
Through a blend of design, strategy and storytelling, endota’s digital presence evolved from transactional to transformational. Their social channels now feel more alive, relatable and aligned with the modern wellness community, strengthening the emotional connection between brand and audience. The project reinforced a key belief we share with endota that wellness isn’t just a product you buy but a story you live, one mindful moment at a time.
