01
The brief
Oraco were engaged by endota spa to deliver creative content across social media channels for the brand and its wellness college. The brief was to shift the content from being too commercially driven and instead become a lifestyle brand focused on engaging an online community.
Client
endota Spa
Type
Partnership
Industry
Wellness
What we did
Strategy Development
Creative Direction
Social Media Branding
Social Media Management
Content Writing
Content Creation
Social Media Advertising
Campaign Management
02
Solution
We developed a detailed social media strategy that included a range of creative concepts and campaigns for digital. Overall, our communication strategy recommended a focus on elevating the vision and values of the brand to further strengthen the engagement across each of its audiences.
Our design execution included a fresh approach to product imagery, integrating quotes and illustrations, and concepts for multi-posts that stand out from others in the industry, whilst aligning with the brand. We also expanded on the brand guidelines by developing the social media branding. This included complementary fonts and a third colour scheme that was more appealing to a younger audience, which was a clear focus for the brand.
We elevated product launches and other campaign focuses on social media by bringing in movement. We approached the content with fresh and creative ideas through video, gifs and other design aspects, increasing engagement through thumb-stopping, playful content.
03
Campaign
Oraco was proud to collaborate with endota on their blue light defence product launch campaign, providing comprehensive support to ensure its success. Our team developed a cohesive strategy that aligned with endota’s brand values and objectives, offering creative direction for the campaign’s photography to capture the product’s essence. We managed content creation and copywriting, crafting engaging narratives that resonated with the target audience and effectively communicated importance of blue light protection. Additionally, our social media management ensured the campaign reached and connected with audiences across key platforms, driving product awareness and positioning endota as an innovative leader in wellness solutions.
