We recognised the need for a brand refresh to successfully communicate the two sectors; Finance and Wealth. We first gathered information from Inovayt’s current customers and target markets through primary research to guide us through the process. From the data, we were able to establish that the logo motif and colour palette were significant in maintaining brand recognition. Their customers revealed they were drawn to their professional logo and had a positive reaction to their colour palette – Blue was seen to represent trust, security and stability, which aligned well with the Finance sector; and green signified growth, renewal and ambition, which paired well with the Wealth sector. Once we had a clear direction for the rebrand, we developed a professional and modern visual identity that accomplishes two very important goals; maintaining a visual link to the company’s previous brand while establishing a new, modern look and successfully differentiating the two sectors of the company. A comprehensive brand style guide was then developed, and the brand rolled out company-wide in both external collateral and internal company documents. Following on from the branding project, we designed and developed a responsive website that successfully defined both sectors of the company and their service offerings.