We developed a detailed social media strategy that included a range of creative concepts and campaigns for digital. Overall, our communication strategy recommended a focus on elevating the vision and values of the brand to further strengthen the engagement across each of its audiences. Our design execution included a fresh approach to product imagery, integrating quotes and illustrations and concepts for multi-posts that stand out from others in the industry, whilst aligning with the brand. We also expanded on the brand guidelines by developing the social media branding. This included complementary fonts and a third colour scheme that was more vibrant and appealing to a younger audience, which was a clear focus for the brand. We elevated product launches and other campaign focuses on social media by bringing in movement. We approached the content with fresh and creative ideas through video, gifs and other design aspects, increasing engagement through thumb-stopping, playful content.