Day: September 8, 2025

Proactive Crisis Management Strategies for the Digital Age

In today’s hyper-connected world, news travels faster than ever. One tweet (can we still call it a ‘tweet’ now?) can go viral in seconds, a negative review can ripple across the internet, and an unexpected event can put your brand

Ellie Travica 08/09/2025

Happy Birthday to our brilliant Senior Strategist, Becci! 🎉

With over 20 years of experience across B2B, B2C, Government and NFP, Becci brings depth, direction and sharp thinking to every strategy she shapes. Whether she’s leading a brand refresh, advising on digital transformation, or helping clients justify spend with real business results, she does it all with calm confidence and a big-picture lens.

Becci keeps us grounded, makes us laugh when we need it most, and shows up with warmth and generosity every day. She’s a sounding board, a steady hand, and a wonderfully dedicated dance mum to her girls. Balancing it all with grace and a wicked sense of humour.

We’re so grateful to have Becci on the Oraco team. Happy Birthday 💜🥂

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Words that connect convert 💬

If your content isn’t resonating, storytelling might be the missing link.

In our latest blog, we unpack how powerful copywriting goes beyond features and taps into emotion, relatability and real human moments.

Head to our link in bio to read more.
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#Storytelling #BrandStorytelling #Branding #Copywriting #BrandVoice #ToneOfVoice #EditorialStyle #AI #Copy #AICopy #ChatGPT #AICopywriting #Story #BrandStory #BrandIdentity

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Words that connect convert 💬

If your content isn’t resonating, storytelling might be the missing link.

In our latest blog, we unpack how powerful copywriting goes beyond features and taps into emotion, relatability and real human moments.

Head to our link in bio to read more.
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#Storytelling #BrandStorytelling #Branding #Copywriting #BrandVoice #ToneOfVoice #EditorialStyle #AI #Copy #AICopy #ChatGPT #AICopywriting #Story #BrandStory #BrandIdentity

If you’ve spent any time online in the last few weeks, you’ll know @channel10au is deep in damage control. What was intended to be a bold brand refresh has quickly become a PR mess, with long-time audiences calling out the network for poor communication, abrupt changes and what many feel is a disregard for viewer loyalty.

It was confirmed that the upcoming season of @survivorau: Australia v The World will be @jonathanlapaglia’s final stint as host. And fans are not taking the news quietly 🔥

From Instagram comment sections flooded with heartbreak emojis to Reddit threads, Facebook posts and Facebook memes mourning the departure of ‘JLP’, the tribe has spoken, and they’re not impressed 💔

Many are calling the move a ‘blindside’ (ironically), while others are vowing to boycott the show altogether.

As a branding and communications agency, we’re always curious about how rebrands play out, not just in a visual sense, but in how they’re communicated. And Network 10’s handling of their wider rebrand, and this specific change, is a cautionary tale in what not to do.

We`re not here to say a brand shouldn`t evolve. Change is necessary. But needs to be done with your audience, not to them.

In our latest blog, we discuss where Network 10 missed the mark and where other businesses can learn - Visit the link in our bio to read more.
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#Network10 #Channel10 #Australia #AustralianSurvivor #SurvivorAu #Survivor #JLP #JonathanLapaglia #Branding #Rebranding #Rebrand #Brand #BrandStrategy #TheProject

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It`s been 3 months since our co-founder, Leanne, stepped into the role of @we.rise.networking Mornington Peninsula Coordinator and it`s been an absolute pleasure supporting our local community.

There’s something pretty special about stepping into a room full of women who get it ❤️

Women who are juggling businesses, dreaming big, navigating challenges and showing up for themselves and each other.

That’s what We Rise is all about. Real connections, honest conversations and a space where promoting your business doesn’t feel awkward, it feels supported.

We`re so excited for our next event! It’s on Thursday 31st of July in the atrium at Casa de Playa in Mornington.

We’ll be joined by local Business Coach, @kirstymitchellcoaching, for a powerful session on goal setting that actually works!

We can’t recommend Kirsty highly enough. If, like us, you’ve been to one of her workshops, you’ll know this is one not to miss! 😍

Tickets are already selling fast, so head to the link in our bio to find out more and grab your ticket!
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#MorningtonPeninsula #MorningtonPeninsulaBusiness #MorningtonPeninsulaNetworking #MorningtonBusiness #PeninsulaBusiness #FrankstonBusiness #SmallBusinessMelbourne #SmallBusinessMornington #SmallBusinessFrankston #MornPen

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It's been 3 months since our co-founder, Leanne, stepped into the role of @we.rise.networking Mornington Peninsula Coordinator and it's been an absolute pleasure supporting our local community.

There’s something pretty special about stepping into a room full of women who get it ❤️

Women who are juggling businesses, dreaming big, navigating challenges and showing up for themselves and each other.

That’s what We Rise is all about. Real connections, honest conversations and a space where promoting your business doesn’t feel awkward, it feels supported.

We're so excited for our next event! It’s on Thursday 31st of July in the atrium at Casa de Playa in Mornington.

We’ll be joined by local Business Coach, @kirstymitchellcoaching, for a powerful session on goal setting that actually works!

We can’t recommend Kirsty highly enough. If, like us, you’ve been to one of her workshops, you’ll know this is one not to miss! 😍

Tickets are already selling fast, so head to the link in our bio to find out more and grab your ticket!
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#MorningtonPeninsula #MorningtonPeninsulaBusiness #MorningtonPeninsulaNetworking #MorningtonBusiness #PeninsulaBusiness #FrankstonBusiness #SmallBusinessMelbourne #SmallBusinessMornington #SmallBusinessFrankston #MornPen

What a day at the Mornington Peninsula 2025 Business Excellence Summit! 🙌

Held Wednesday at the MRC, the event brought together local business leaders, innovators and changemakers to share ideas, spark conversations, and explore what it means to build a thriving, sustainable business.

From insightful keynotes on inclusive business and sustainability, to breakout sessions on customer experience and giving back, the day was packed with practical tools and powerful inspiration.

It was so lovely to catch up with old connections, meet some new clients face-to-face and connect with other local business owners. We are so grateful to be part of such a connected and forward-thinking local business community 🥰

#BusinessExcellenceSummit #MorningtonPeninsula #Leadership #CommunityMatters #BusinessWithPurpose

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What a day at the Mornington Peninsula 2025 Business Excellence Summit! 🙌

Held Wednesday at the MRC, the event brought together local business leaders, innovators and changemakers to share ideas, spark conversations, and explore what it means to build a thriving, sustainable business.

From insightful keynotes on inclusive business and sustainability, to breakout sessions on customer experience and giving back, the day was packed with practical tools and powerful inspiration.

It was so lovely to catch up with old connections, meet some new clients face-to-face and connect with other local business owners. We are so grateful to be part of such a connected and forward-thinking local business community 🥰

#BusinessExcellenceSummit #MorningtonPeninsula #Leadership #CommunityMatters #BusinessWithPurpose

Brand values are the north star on your business journey – the constant bright source that leads you and your team toward a purposeful destination

But what are brand values, and how do you define them?

Head to the link in our bio to find out more.
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#Oraco #OracoAgency #Branding #Brand #BrandDesign #BrandStrategy #LogoDesign #BrandValues #GraphicDesign #GraphicDesigner #Creative #BrandIdentity #Strategy #BrandDevelopment #BrandingInspiration #BrandAgency #BrandingIdentity #BrandingStudio #BrandingStrategy #BrandingLogo #BrandingDesign #BrandingConsultant #MainStreetMornington #Mornington #BusinessGrowth #BrandRefresh #BrandDirection ⁠

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We acknowledge the Bunurong/Boon Wurrung People, the traditional custodians of the land on which we live and work. We pay our respect to their Elders past, present and emerging, and extend that respect to all Aboriginal and Torres Strait Islander peoples. We are committed to moving towards justice, truth, equality and liberation for First Nations people and are proud advocates of Pay The Rent | Privacy Policy | Accessibility Statement

Day: September 8, 2025

Proactive Crisis Management Strategies for the Digital Age

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