State-of-the-art photographic studio.

THE SITUATION

Fotograf HQ, formerly Studio Glamour, approached Oraco in need of a rebrand for their new business direction.

With a brand-new state of the art studio, talented team and expanding commercial portfolio, it was crucial that the name and visual identity evolved with the business.

THE SOLUTION

Oraco commenced with a refresh of their visual identity to create the framework for their traditional and digital communications. We reviewed the current branding and industry landscape for inspiration.

It was important that the branding remained modern, simplistic and neutral to make way for their bold, high-quality photography. We developed a comprehensive brand style guide that internal staff and external suppliers are able to refer to, in order to maintain consistency.

This was the beginning of a large-scale brand roll out online. We designed and developed a brand-new website in which their audience could access a range of information, including what was involved in a session, what products Fotograf HQ offer and how visitors could purchase gift cards for photographic experiences.

We used email marketing and social media to reveal and communicate the new brand to Fotograf HQ’s existing audience, as well as to attract potential new clients.

Our prelaunch activity featured a countdown style reveal of unified Instagram posts to create a cohesive aesthetic across the feed.

Animation style video content was created to build hype around the launch countdown across all mediums.

Due to rising concern around COVID-19, there was a need to deviate from the original launch plan. Instead, we chose to build a launch around ‘Framing Timeless Moments.’ The campaign messaging encouraged people to reflect on and capture the people, things and experiences that people value the most.

THE RESULTS

Oraco successfully built and launched the Fotograf HQ rebrand and continue to act as an extension of the Fotograf HQ team. We provide ongoing support across website maintenance, social media management and content creation when required.

CLIENT

Fotograf HQ

BRAND ETHOS

Mission: To take you on a journey to uncover your story and personality through photographic moments that you will treasure forever.

Values: Visual Storytelling, Connection, Beautiful Art, Genuine Experiences

WHAT WE DID

Strategy Development, Brand Identity, Corporate Stationery, Marketing Collateral, Website Design, Website Development, Social Media Branding, Social Media Management, Content Writing, Content Creation

Fotograf HQ Rebrand Logo Design
Fotograf HQ Rebrand
Fotograf HQ Rebrand Strategy
Fotograf HQ Rebrand Email Marketing
Fotograf HQ Rebrand Social Media
Fotograf HQ Rebrand Strategy