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Unlock the Potential of Trending Audio: We Put It to the Test!

If you’re an avid Instagram user like myself, then you’ve likely come across Reels during your scrolling journey. The short-form videos have become one of the platform’s most popular forms of content since the feature launched in August of 2020. Despite them being relatively new to the app, it’s hard to imagine Instagram without them. …

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BeReal

It’s Time to ⚠️ BeReal ⚠️: A Case Study Into the Newest Craze

There are over 3 million apps (and counting!) available for consumers to download every day. We’re a tech-y bunch, with the average smartphone user spending around 818 minutes in-app weekly. 20% of this time is spent on social media platforms. At this point in the digital world, you really need to be offering something special …

Read moreIt’s Time to ⚠️ BeReal ⚠️: A Case Study Into the Newest Craze

Creating a Cohesive Social Feed

Having a cohesive social feed is more than just a collection of ‘pretty pictures’. It is an extension of your brand and should demonstrate your brand’s aesthetic, tone of voice and brand values. Your social feed should give your audience a sense of who you are and what you have to offer through a collection …

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