A superior vue on property.
Vue engaged Oraco to deliver a complete rebrand, including brand identity design, strategy and web design & development.
The old brand was very construction focused and masculine. To resonate more effectively with their target audience, the rebrand introduced a bold and classic colour palette, as well as modern visual elements.
The rebrand had to successfully reflect Vue’s new strategic vision of being bold and different.
We continue to work with Vue to roll out their new brand and strategy, internally and externally, including a new website boasting a high quality property portfolio.
Branding & Communications
WHAT WE DID
Strategy, Brand Identity Design, Corporate Stationery, Marketing Collateral, Website Design, Website Development, Social Media Branding, Social Media Management