How a Content Calendar Can Fine-Tune Your Social Media Workflow

Whether you’re managing the social media accounts for your sweet but petite, one product business or an agency overseeing the content for a gaggle of different companies, if you’re in the business of creating social media content, it’s pretty important to incorporate a content calendar into your workflow. Like many businesses in 2018, it was …

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A/B Split Testing: Why & How You Can Use it to Achieve Results

A/B split testing is not a new concept in digital communication however, it is not as commonly used as SEO, web analytics and usability for the simple reason that not many businesses know what it is. Many companies wanting to test their online promotional and marketing strategies use the method to gain insight into audience …

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5 Things to Keep in Mind When Sending Emails

Reading and answering emails is a daily requirement for those working as professionals. As a primary form of communication for businesses, it’s important to review the emails that you are sending. Whether you’re emailing potential clients, customers, friends or your entire email list – you need to look professional and it’s best to steer clear …

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